Amazon Added Prime Delivery for U.S. Merchants

New supply chain services now allow sellers to offer free Prime delivery on their own websites.

Updated on Sept. 24, 2026 in Couponing

Bold vector editorial illustration of a cardboard shipping box on a conveyor belt, representing efficient e-commerce logistics. — Amazon has expanded its Prime fulfillment services, allowing independent U.S. merchants to offer Prime delivery speeds on their own e-commerce websites. AI Illustration. Upload story photo >

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Do you trust using large platform logistics services to manage your own online store's shipping?

Amazon introduced new supply chain features allowing U.S. merchants to provide free Prime delivery on their own websites. The initiative aims to help sellers increase sales while lowering fulfillment costs across various sales channels.

Why it matters

By expanding Prime benefits to off-Amazon platforms, merchants can potentially reach more customers and maintain consistent inventory levels. These tools are designed to streamline logistics for independent retailers competing in a crowded e-commerce landscape.

The MCF Preferred Pricing Program offers fulfillment fee savings of 15% to 25% for a duration of six months. Additionally, early adopters have seen 40% of eligible orders shipped with Prime delivery.

The players

Amazon

Amazon is a global technology company that focuses on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

Shopify

Shopify is a multinational e-commerce company that provides a proprietary platform for online stores and retail point-of-sale systems.

The details

Merchants can now enable Prime delivery through the Amazon Multichannel Fulfillment and Buy with Prime app for Shopify. To access the fee savings, sellers can enroll in the MCF Preferred Pricing Program with a single click through their Seller Central account.

Amazon announced the new supply chain services on September 24, 2026.

Culture Shift

This rollout reflects a broader trend of retailers seeking to bridge the gap between their own direct-to-consumer websites and established e-commerce marketplaces. It signals a shift toward integrated logistics where merchant independence is balanced with the logistical power of industry giants.

Shoppers may soon see free Prime shipping options more frequently when browsing independent websites outside of the Amazon store. These changes can make the checkout process faster and more reliable for consumers who prioritize Prime delivery benefits.

The takeaway

Sellers should check their Seller Central dashboard to determine if their current inventory volume qualifies for the new six-month discount program. Leveraging these logistics tools can help smaller brands reduce their out-of-stock rates and improve inventory turnover.