USA Fencing Signed Media Deal With Togethxr
The two-year partnership aims to expand fencing's reach through documentary content before the 2028 Los Angeles Games.
Updated on Sept. 22, 2026 in Olympics
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USA Fencing has secured a two-year media partnership with the women's sports media brand Togethxr. The deal marks Togethxr's first collaboration with a national governing body.
Why it matters
The organization intends to use this partnership to introduce the sport to new audiences and drive commercial growth ahead of the 2028 domestic Olympic Games.
USA Fencing has secured a two-year media partnership to produce original documentary content and highlight reels. This follows a successful run in Paris, where athletes like Lee Kiefer and Lauren Scruggs secured individual foil gold and silver medals, respectively.
The players
USA Fencing
This is the national governing body for the sport of fencing in the United States.
Togethxr
This is a media and commerce company focused on elevating the profile of women's sports.
Lee Kiefer
She is an Olympic athlete who won an individual foil gold medal at the recent Paris Games.
Lauren Scruggs
She is a fencer who captured a silver medal during the Paris Olympic competition.
The details
Togethxr will produce original, documentary-style features and behind-the-scenes content involving fencing talent. The collaboration also focuses on cross-promoting athletes across social media platforms to bridge the gap between fencing and broader women's sports coverage.
Timeline
2024: Phil Andrews was honored as an SBJ Forty Under 40.
September 2026: USA Fencing is set to host a Creator Showdown in New York.
Through 2028: The partnership duration encompasses the Los Angeles Olympic Games.
Season Trajectory
This deal underscores a shift toward prioritizing athlete-driven storytelling to capture audience interest in the lead-up to the 2028 Los Angeles Games. By embedding itself into the broader women's sports media landscape, USA Fencing aims to shift from a niche sport to a higher-profile Olympic staple.
Fans can expect a consistent pipeline of documentary-style content and highlights leading up to the 2028 Games. The deal provides increased visibility for individual foil standouts and other national team members across digital platforms.
The takeaway
Media partnerships focused on athlete storytelling are becoming a standard method for governing bodies to leverage interest in Olympic sports. Viewers looking to follow the progression of fencing stars should watch for cross-promotional content on social media channels.
What happens next
USA Fencing will host a Creator Showdown in New York in September 2026.
Further reading
Explore more developments in the Olympics section.
Source note: This article includes information reported by Sportsbusinessjournal.
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