Bobst Expanded Access to Equipment Trial Centers

The manufacturing firm has opened its U.S. demonstration facilities for converters to test new printing technology.

Updated on Sept. 21, 2026 in Manufacturing

Bold flat-color editorial illustration of an industrial printing machine, showing the precision of modern manufacturing in deep red and cream. — Bobst has opened its Atlanta and West Coast demonstration centers, allowing packaging manufacturers to test new printing technology on their own production jobs. AI Illustration. Upload story photo >

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Do you believe equipment manufacturers provide enough hands-on testing opportunities for your business needs?

Bobst has invited packaging converters to utilize its Atlanta and West Coast demonstration centers for hands-on equipment trials. This initiative follows the company's recent live production showcases held in Chicago.

Why it matters

Providing direct access to production facilities allows businesses to validate technology performance using their own specific applications. This transition from trade show demonstrations to real-world testing environments helps manufacturers make more informed capital investments.

The Loupe Americas 2026 event lasted for 3 days of live demonstrations, showcasing the capabilities of the Digital Master 340 label press. These trials allow converters to test printing, embellishment, and die-cutting in a single pass.

The players

Bobst

Bobst is a global manufacturer of machinery and services for the packaging, printing, and converting industries.

The details

The Digital Master 340 integrates a UV inkjet digital engine with automated flexo and converting modules to streamline production. Converters can now transition from initial show-floor conversations to running their own jobs on the production floor at the company's regional sites.

Loupe Americas 2026 took place in Chicago during September 2026.

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Market Landscape

This initiative reflects the shift toward experiential marketing where manufacturers prioritize direct engagement with customer workflows. It positions the company to compete more aggressively in the label press market by reducing the friction between product inquiry and purchase decision.

Packaging converters now have a concrete pathway to test high-cost printing equipment before committing to a purchase. This logistical access helps shops verify if the Digital Master 340's one-pass production capabilities align with their specific operational needs.

The takeaway

Manufacturers should prioritize hands-on trials to accurately assess how new hardware fits into existing production lines. Moving beyond show-floor demos ensures that equipment investments are based on verifiable results rather than marketing presentations.