TD Launches Month-Long Youth Money Challenge

The digital program aims to build financial confidence among young Canadians through daily activities and prizes.

Updated on Nov. 3, 2026 in Financial Planning

TD Launches Month-Long Youth Money Challenge

Live Poll

Do you feel confident in your own personal financial knowledge?

TD has launched the TD Talk Money Challenge, a month-long digital financial literacy program for young Canadians. The program combines daily activities, conversation prompts and gamified experiences across social and digital channels.

Why it matters

A TD survey found that eight in 10 Gen Zers are not fully confident in their financial knowledge, and nine in 10 want to improve their confidence with money. The challenge is aimed at addressing that gap for younger Canadians.

A TD survey of approximately 2,000 Canadians, including 617 aged six to 17, found that eight in 10 Gen Zers are not fully confident in their financial knowledge. The stub does not indicate whether any outcome measures will be published after the challenge ends.

The players

TD is one of Canada's largest banks, offering personal banking, credit cards and investment services to millions of customers across the country.

Scottie Barnes

Scottie Barnes is a professional basketball player for the Toronto Raptors of the National Basketball Association, known for his defensive play and versatility.

Miku Martineau

Miku Martineau is a Canadian actor and singer who has appeared in film and television and is known for her role in the series Kids in the Hall reboot.

The details

Participants complete daily activities and challenges covering topics such as budgeting and saving, earning contest entries through ongoing participation. Entrants can win one of three $15,000 cash prizes, and the program is promoted alongside a 'Car Convos' series featuring Toronto Raptors player Scottie Barnes and actor and singer Miku Martineau.

November 3, 2026: TD launched the Talk Money Challenge and the Car Convos series.
The TD Talk Money Challenge runs for one month.

Market Dynamics

The challenge is a bank-run youth financial literacy initiative built on habit-building app mechanics, responding to a survey finding that eight in 10 Gen Zers lack full confidence in their financial knowledge. It positions TD's financial education efforts within a broader push by financial institutions to reach younger customers before they open accounts and borrow.

Young Canadians can join the challenge to earn contest entries and build daily budgeting and saving habits at no stated cost. Parents and educators may find the program's activities useful as a structured starting point for money conversations at home.

The takeaway

Building financial confidence is a habit, and small daily steps such as tracking spending and setting a simple savings goal can close the knowledge gap. Starting these habits early gives young Canadians a stronger base for later decisions about credit and investing.