Great Greek Expands Into Atlantic Canada
United Franchise Group has signed a master license for The Great Greek Mediterranean Grill across four Atlantic provinces.
Updated on Nov. 3, 2026 in Openings & Closings
United Franchise Group signed a master license agreement giving a new licensee the rights to The Great Greek Mediterranean Grill across Newfoundland and Labrador, Nova Scotia, New Brunswick and Prince Edward Island. The agreement was announced on November 3, 2026.
Why it matters
The deal extends the restaurant brand's footprint into a new regional market in Canada, with the master licensee tasked with building local operations and supporting future franchisees. It also reflects United Franchise Group's broader push to place master license partners across its brands.
The Great Greek operates more than 90 locations, while parent United Franchise Group reports more than 1,800 franchises and development across over 60 countries. The announcement does not disclose planned unit counts or a timeline for the Atlantic provinces.
The players
United Franchise Group
United Franchise Group is a franchising company with more than 1,800 franchises and development in over 60 countries, and it also owns the Graze Craze brand.
The Great Greek Mediterranean Grill
The Great Greek Mediterranean Grill is a Mediterranean restaurant brand headquartered in West Palm Beach, Florida, operating more than 90 locations.
The details
The master license covers the four Atlantic provinces, and the licensee's co-owners both have restaurant experience, with one operating a local restaurant and the other owning a restaurant in the United Arab Emirates. The co-owners evaluated other Mediterranean concepts before choosing The Great Greek as their entry into food franchising.
Timeline
November 3, 2026: United Franchise Group announces the master license agreements.
Franchise Expansion Model
The agreement follows United Franchise Group's master license approach, which the company is also using to seek partners for its brands in Spain, Poland, Czechia, Mexico, the United Arab Emirates and Taiwan. Its Canadian expansion for The Great Greek mirrors that same model of regional licensees building local operations.
Diners in the Atlantic provinces may see The Great Greek locations open in their area as the master licensee builds out local operations. The announcement does not specify when the first locations will open.
The takeaway
Regional master licenses can bring established restaurant brands to new markets through local operators with relevant experience. Readers in the Atlantic provinces can watch for licensee announcements as the rollout develops.
Further reading
For more restaurant openings across the country, see Openings & Closings in Canada.
Source note: This article includes information reported by Fast Casual.
