Dr. Oetker Canada Launches Giuseppe Pro Program
The fifth year of the Giuseppe Practice with a Pro program names P.K. Subban as its new ambassador.
Updated on Nov. 3, 2026 in Healthy Food
Dr. Oetker Canada launched the fifth year of its Giuseppe Practice with a Pro program, naming former NHL All-Star P.K. Subban as the new ambassador. Minor hockey teams across Canada can submit nominations through February 26, 2027.
Why it matters
The program recognizes minor hockey teams for their community impact, offering a platform for local recognition across the country. It also extends a national brand partnership into grassroots youth hockey.
Dr. Oetker Canada sources 24 million pounds of Canadian ingredients across its 190-product range, established in Canada in 1960. Nominations are scored on fun and memorability, togetherness, empowerment, and community support, and the number of entries received has not been disclosed.
The players
P.K. Subban
A former NHL All-Star and Olympic gold medalist and CHL alumnus, Subban received the King Clancy Memorial Trophy in 2022 and pledged $10 million to the Montreal Children's Hospital.
Dr. Oetker Canada
The Canadian arm of the German food company, established in Canada in 1960, operates the Giuseppe brand and its community hockey program.
The details
Minor hockey teams can submit a short written nomination describing their community impact along with a short video showing their efforts. The winning team will skate alongside Subban at the 2027 Memorial Cup presented by Kubota in Guelph, Ontario, and Subban will appear on Giuseppe product packs and campaign assets.
Timeline
November 2, 2026: Nomination window opens for minor hockey teams.
February 26, 2027: Nomination window closes.
April 2027: Winning team is announced.
2027: Winning team skates with Subban at the Memorial Cup in Guelph, Ontario.
Season Trajectory
The fifth year of the Giuseppe Practice with a Pro program extends a multi-year sponsorship of grassroots minor hockey that began with the company's community investments in 2015. The 2027 Memorial Cup appearance places the program within the Canadian Hockey League's national junior championship.
Minor hockey teams across Canada can enter by submitting a written nomination and a short video before February 26, 2027. Families and coaches in participating communities can use the nomination process to highlight local team efforts.
The takeaway
Minor hockey teams that show fun, togetherness, and community support can enter before the February 26, 2027 deadline. The program recognizes teams across Canada, not only the largest organizations.
What happens next
The nomination window closes February 26, 2027, and the winning team is announced in April 2027.
Further reading
Explore more on Healthy Food from across Canada.
More information
Submit or review nominations on the Giuseppe Practice with a Pro program nomination site.
Source note: This article includes information reported by The Manila times.
