Mondelez Canada Launches Toy Donation Campaign
Mondelez Canada and The Salvation Army are teaming up to fund up to $150,000 in toys for children in need across Canada this holiday season.
Updated on Nov. 3, 2026 in Philanthropy
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Mondelez Canada and The Salvation Army have launched the Share the Joy, Donate a Toy campaign, in which a portion of proceeds from participating products will help purchase up to $150,000 in toys. The toys will be donated to families in more than 400 communities across Canada.
Why it matters
The campaign directs consumer purchases of everyday snack products toward holiday gift support for families in need across the country. It also gives Canadians a direct way to contribute through regular shopping at retail stores.
Up to $150,000 in toys will be purchased through a portion of proceeds from participating products sold between November 2 and December 20, 2026. Mondelez International reported $38.5 billion in 2025 net revenues, but the campaign's share of that total was not disclosed.
The players
Mondelez Canada
Mondelez Canada is the country's second-largest snacking company, with more than 2,000 employees across five manufacturing sites in the Greater Toronto-Hamilton Area.
The Salvation Army
The Salvation Army is an international charitable organization that operates in 130 countries and runs holiday gift programs for families in need.
The details
Participating products include OREO, Ritz, Cadbury, and Toblerone, and Canadians can take part by purchasing them at their local retail stores. The Salvation Army will use the funds to buy toys for families in more than 400 communities across Canada.
Timeline
The campaign runs from November 2, 2026 to December 20, 2026.
Giving Trend
Corporate-charity partnerships tied to everyday product purchases, such as this one, extend The Salvation Army's long-running Christmas toy programs in Canada into the retail sector. The model shifts part of the donation burden from individual giving to routine consumer spending.
Shoppers buying OREO, Ritz, Cadbury, or Toblerone at Canadian retailers during the campaign period help fund toys for children in need at no extra cost. The campaign runs only through December 20, 2026, so purchases must be made within that window to contribute.
The takeaway
Choosing participating products during the holiday season is a simple way for Canadians to support children's holiday gifts through everyday shopping. Check packaging at local stores to confirm which products are included.
What happens next
The campaign ends on December 20, 2026, when the total toy purchase value from participating product proceeds will be known.
Further reading
Explore more philanthropy coverage for context on how corporate giving programs operate.
More information
Find details on the Share the Joy, Donate a Toy campaign on The Salvation Army's Canadian website.
Source note: This article includes information reported by Brockville Recorder & Times.
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