Hilton and American Express Launch Canadian Credit Card

The new co-branded card offers Hilton Honors status and travel rewards for Canadian consumers.

Updated on Oct. 29, 2026 in Credit Cards

Polished brass hotel room key next to a pine sprig on white marble, representing luxury travel rewards. — Hilton and American Express have launched a new co-branded credit card in Canada, offering Hilton Honors gold status and travel rewards to consumers. AI Illustration. Upload story photo >

Live Poll

Is paying an annual fee for a travel-branded credit card worth it for your personal travel habits?

Hilton and American Express have introduced a new co-branded credit card in Canada. The card features Hilton Honors Gold status and a tiered points-earning system for everyday spending.

Why it matters

This launch follows a period of significant growth for the loyalty program, which has seen its Canadian member base expand by more than 40% since 2023. The new financial product aims to incentivize Canadian travellers with status upgrades and point accumulation benefits.

The new card carries an annual fee of $150 and provides 6 points per $1 at Hilton properties, along with 4 points per $1 on gas, groceries, and dining. Cardholders can earn an annual bonus of 50,000 points after spending $12,000 and qualify for Diamond status with $40,000 in annual spending.

The players

Hilton

Hilton is a global hospitality company that manages a portfolio of brands and operates the Hilton Honors loyalty program.

American Express

American Express is a financial services corporation that provides credit card products and payment processing networks worldwide.

The details

The card offers a welcome bonus of up to 70,000 points and a Free Night Reward, contingent on specific spending milestones within the first year of membership. While primary cardholders pay an annual fee, supplementary cards are available at no additional cost.

Growth in the Canadian Hilton Honors member base began in 2023.
The card was launched as of the October 29, 2026, publication date.
The current welcome offer promotion ends on January 11, 2027.

Market Dynamics

The introduction of this co-branded product aligns with broader trends in the hospitality industry to deepen customer loyalty through integrated financial services. This positions Hilton to capture a larger share of travel-related spending in the Canadian market against major competitors.

Canadian cardholders can immediately leverage the card to accelerate their loyalty points accumulation for future stays. The ability to earn Diamond status through reaching a $40,000 annual spending threshold offers a direct path to enhanced travel perks for frequent spenders.

The takeaway

Travelers looking to maximize value should ensure they hit the $3,000 spending requirement within the first three months to secure the initial welcome bonus. It is important to weigh the $150 annual fee against the value of the provided status upgrades and points-earning potential.