Canadian Investors Rely Heavily on Financial Advisors
A new poll reveals that nearly four in five Canadian investors currently use professional financial advisory services.
Updated on Oct. 27, 2026 in Investing
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A survey conducted by the Securities and Investment Management Association and Pollara Strategic Insights shows that 78% of Canadian investors work with a financial advisor. While many choose to manage their portfolios partially on their own, the majority still rely on professionals for investment information.
Why it matters
Understanding how Canadians manage their wealth highlights the ongoing balance between professional guidance and self-directed investing. This insight helps clarify the role that financial advisors continue to play in the national investment landscape.
A recent poll of 5,013 Canadian adults indicates that 78% of investors utilize financial advisors, with 43% purchasing all investments through these professionals. The average satisfaction rating for these advisors stands at 7.88 out of 10.
The players
Securities and Investment Management Association
This organization represents professionals involved in securities and investment management across Canada.
Pollara Strategic Insights
This is a Canadian research and public opinion firm that provides data-driven strategic advice.
The details
The research shows that 36% of investors use a hybrid approach, combining both advised and self-directed strategies. Among DIY investors who moved away from professional advice, 60% noted a desire to learn independent investing, while 23% cited high costs as their primary motivation.
Timeline
The poll was conducted online from June 16 to July 2, 2026.
The study was officially released on October 27, 2026.
Market Dynamics
This study tracks the evolution of the Canadian investment landscape by measuring the tension between professional advisory services and the rise of individual portfolio management. It reflects a broader shift where investors balance access to professional expertise against the growing availability of self-directed digital tools.
For individual Canadians, these figures underscore the importance of weighing advisory fees against the potential benefits of professional investment guidance. Investors who feel confident in their research may find opportunities in self-directed platforms, provided they understand the associated risks.
The takeaway
Maintaining a clear strategy is essential regardless of whether you choose a financial advisor or a self-directed approach. Regularly evaluating your satisfaction with your advisor ensures your investment costs remain aligned with your long-term financial objectives.
Further reading
For more information on national financial trends, visit the Investing section.
Source note: This article includes information reported by Advisor.
Live Poll
Do you prefer to manage your investments independently rather than relying on a financial advisor?
