Pawan Dhiman Joins Omnicom Media Canada as Director
The veteran programmatic advertising executive transitions into a new leadership role within the Canadian media firm.
Updated on Oct. 26, 2026 in Advertising
Pawan Dhiman has been appointed as the new Director of Programmatic at Omnicom Media Canada. He announced his move to the firm via LinkedIn in October 2026.
Why it matters
The appointment marks a significant leadership shift for the agency as it looks to strengthen its programmatic advertising capabilities in the Canadian market.
Dhiman brings over 14 years of industry experience to the role, having started his career as an Ad Trafficker at Cybage in 2012. Prior to this appointment, he spent four years at OMD Canada, where he served as Associate Director of Programmatic beginning in 2022.
The players
Pawan Dhiman
An experienced programmatic advertising executive who has worked at various agencies including Interpublic Group and Kinesso.
Omnicom Media Canada
A major Canadian media agency branch that provides advertising and marketing services to a variety of national and international clients.
OMD Canada
A large media communications agency known for managing advertising budgets and marketing strategy for diverse corporate brands.
The details
Dhiman has held several positions at major industry firms including Orion Worldwide, Kinesso, Interpublic Group, ZEDO, and Cybage. His move to Omnicom Media Canada follows a successful tenure managing programmatic strategies at OMD Canada.
Timeline
Pawan Dhiman began his career at Cybage in 2012.
He joined OMD Canada in 2022.
He officially joined Omnicom Media Canada in October 2026.
Market Landscape
This leadership change underscores the competitive nature of the Canadian agency landscape as firms vie for top talent in automated media buying. It positions Omnicom Media Canada to better navigate the shift toward automated programmatic ad buying in the North American market.
Clients of Omnicom Media Canada may notice changes to their programmatic advertising campaign strategies as new leadership takes effect. The move aims to streamline digital operations and may influence how brands manage their media buying budgets in the coming year.
The takeaway
The appointment reflects the continued demand for seasoned programmatic experts in the Canadian media landscape. Industry professionals can view this transition as a sign of firms prioritizing long-term digital strategy in an increasingly automated advertising environment.
Further reading
For more on industry leadership trends, visit the Advertising section.
Source note: This article includes information reported by MediaNews4U.
