ShopLiftr Data Reveals Canadian Grocery Shopping Trends
New data from ShopLiftr highlights how Canadian shoppers prioritize value and navigate diverse retail discount banners.
Updated on Oct. 20, 2026 in Couponing
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Do you believe grocery store deals are easily accessible to shoppers who visit multiple retailers?
ShopLiftr released new insights on October 20, 2026, showing that Canadian grocery shoppers are increasingly spreading their spending across multiple retail banners. With 50.7% of fast-moving consumer goods sales now occurring at discount banners, shoppers are actively utilizing loyalty programs and promotions to manage costs.
Why it matters
Canadian shoppers are increasingly prioritizing value, leading to a shift where two in three residents now shop at more than one retail banner to access better promotions. This trend is expected to continue, with 56% of Canadians planning to rotate their grocery channels over the next 12 months.
Canadian shoppers participate in an average of 15 loyalty programs, and 50.7% of total FMCG dollar sales are captured by discount banners. During the Victoria Day period in 2026, promotional activity rose by approximately 10% across the country.
The players
ShopLiftr
This Ottawa-based technology company specializes in integrating live trade promotions into digital programmatic advertising.
Genevieve Castonguay
She serves as a presenter at the Connected Commerce Summit and provides expert analysis on Canadian retail consumer behaviour.
The details
A national snack brand campaign demonstrated the effectiveness of dynamic creative, appearing at 15 different banners with varying price points. This initiative, which cost $65,000, utilized a receipt panel of 76,064 households to measure a 4.61% lift in household penetration and a 4.03% increase in sales per household.
Timeline
May 18 to 31, 2026: Promotional activity increased significantly around Victoria Day.
September 2026: Caddle published its pulse report on Canadian shopper habits.
October 20, 2026: ShopLiftr released its latest national retail insights.
October 22, 2026: Genevieve Castonguay presents findings at the Connected Commerce Summit in Toronto.
Culture Shift
The ShopLiftr data follows the trajectory set by the Caddle Pulse Report on Canadian shopper habits regarding shifting consumer loyalty. This underscores a long-term transition where Canadian consumers move away from single-store loyalty in favour of multi-banner deal hunting.
Shoppers can expect to see more personalized digital ads as retailers push dynamic promotions across multiple platforms. To maximize savings, residents should leverage their existing loyalty memberships when navigating between competing discount banners.
The takeaway
Canadian grocery shopping is increasingly defined by a high volume of loyalty memberships and a willingness to switch stores to capture discounts. Consumers can optimize their grocery budgets by actively comparing prices and offers across multiple retail banners.
Further reading
For additional insights on retail promotional patterns, visit the Canada Couponing section.
More information
View the off-site media readiness score evaluation for detailed methodology.
Source note: This article includes information reported by The Kingston Whig-Standard.
Live Poll
Do you believe grocery store deals are easily accessible to shoppers who visit multiple retailers?
