Samsung Canada Launches Foldable Re-Evaluation Campaign
The initiative features prominent tech reviewers revisiting their initial 2019 opinions on foldable smartphones.
Updated on Oct. 22, 2026 in Marketing
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Samsung Canada has launched a marketing campaign featuring technology reviewers who are re-evaluating foldable devices by comparing them to their initial 2019 reviews. The initiative aims to showcase the evolution of the Galaxy Z Fold8.
Why it matters
The company intends to address lingering consumer skepticism regarding the durability and mainstream practicality of foldable smartphone technology. By highlighting the progress made over the last eight years, Samsung hopes to re-engage potential users.
The campaign marks a point eight years after the initial introduction of the Galaxy Fold in 2019. It tracks the progress from that original release to the capabilities of the current Galaxy Z Fold8.
The players
Samsung Canada
This is the Canadian subsidiary of the global electronics manufacturer responsible for regional product marketing and sales.
Karl Conrad
He is a prominent technology reviewer who creates digital content focused on mobile hardware and consumer electronics.
Unbox Therapy
This is a widely recognized technology media brand known for unboxing and reviewing the latest consumer gadgets.
Linus Media Group
This organization operates a network of popular technology-focused YouTube channels and media platforms.
The details
Technology influencers including Karl Conrad, Unbox Therapy, and Linus Media Group are creating content to highlight how modern foldable devices differ from the original hardware. The campaign is being promoted across social media channels using the hashtag #GalaxyAskUsAnything.
Timeline
Samsung introduced the Galaxy Fold in 2019.
Samsung Canada announced the marketing initiative on October 22, 2026.
Additional review videos will be published throughout November 2026.
Market Landscape
This marketing push marks a shift in how the manufacturer approaches consumer doubt regarding the viability of foldable form factors. It positions the brand to compete more aggressively by directly confronting early adoption hurdles that emerged after the 2019 launch of the Samsung Galaxy Fold.
Consumers in Canada can expect to see increased influencer content on social media regarding the current functionality of foldable devices. This campaign may influence purchasing decisions for those who were previously hesitant about the durability of these smartphones.
The takeaway
This initiative demonstrates a strategy of using long-form influencer content to bridge the gap between initial product skepticism and current technological maturity. Consumers interested in these devices can use these multi-year comparisons to better evaluate if foldable tech now meets their specific daily needs.
What happens next
Additional videos from participating reviewers are scheduled for release throughout November 2026.
Further reading
Learn more about industry trends in the Marketing section.
More information
For more information on the latest devices, visit the Samsung Canada corporate information.
Source note: This article includes information reported by Ft.
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