NOOT Appoints SBCo as Australian PR Agency

The zero-alcohol cocktail brand has tapped the independent communications agency to lead its Australian brand storytelling and media relations.

Updated on Nov. 11, 2026 in Cocktails

Clear glass of amber non-alcoholic cocktail with ice, citrus peel and mint on a sunlit timber bar in a coastal summer setting. — Zero-alcohol cocktail brand NOOT has appointed independent agency SBCo, led by Sally Burleigh, to run its Australian PR and media relations. AI Illustration. Upload story photo >

Zero-alcohol cocktail brand NOOT has appointed SBCo, an independent communications agency founded by Sally Burleigh, as its Australian public relations and communications agency. SBCo will lead NOOT's local communications strategy, including brand storytelling, media relations and profile building.

Why it matters

The appointment comes as NOOT seeks to expand its presence in Australia during the summer and festive season. It reflects growing brand investment in the non-alcoholic cocktail category.

NOOT sells ready-to-drink zero-alcohol cocktails in 250 ml cans, including Watermelon Marg and Negroni Spritz, and spirits in 700 ml bottles. The announcement does not disclose pricing or the value of the agency contract.

The players

NOOT

A zero-alcohol cocktail brand whose range includes ready-to-drink cans and bottled spirits, co-founded by Kieron and Christian Barton with Gareth Whittle.

SBCo

An independent communications agency founded by Sally Burleigh, which works across brand, media and communications for clients.

Sally Burleigh

The founder of SBCo, with more than 30 years of experience across media, brand and communications.

The details

SBCo will lead NOOT's Australian communications strategy with a focus on brand storytelling, media relations, profile building and strategic opportunities. NOOT was co-founded by brothers Kieron and Christian Barton alongside Gareth Whittle, the team behind the international growth of Rekorderlig Cider.

The appointment is announced on 11 November 2026, ahead of the Australian summer and festive season.

Culture Shift

NOOT's Australian push follows the playbook its co-founders used to grow Rekorderlig Cider internationally, now applied to the zero-alcohol cocktail category. The move reflects a broader shift in Australian drinking toward alcohol-free options for social occasions.

Australian drinkers looking for zero-alcohol options can find NOOT in 250 ml ready-to-drink cans and 700 ml bottles. The increased marketing push may raise the brand's visibility in bottle shops and venues ahead of the summer season.

The takeaway

Zero-alcohol cocktails are becoming a serious category, and brands are investing in local communications to win Australian drinkers. Shoppers can compare can and bottle formats to find options that suit summer gatherings.