ARN Launches Spotty Analytics Platform for Radio
The commercial radio network's new tool gives agencies and advertisers live visibility into campaign activity across its networks.
Updated on Nov. 11, 2026 in Advertising
ARN has launched Spotty, an analytics platform for commercial radio campaign advertising in Australia. The platform is powered by Spotwise and brings campaign activity, competitive intelligence and category insights together in live dashboards.
Why it matters
The launch gives media agencies and advertisers real-time visibility into where their spots run and how competitors are investing. It forms part of ARN's broader investment in audience intelligence, measurement and data-led advertising.
The platform was announced to about 30,000 advertising industry experts on the B&T mailing list. The source does not provide pricing, subscriber numbers or adoption figures for Spotty.
The players
ARN
ARN is a major Australian commercial radio network that operates a range of stations and is expanding its audience intelligence and data-led advertising capabilities.
Spotwise
Spotwise is the analytics technology provider whose platform powers Spotty.
The details
Spotty offers next-day views of advertiser activity and market movements, spot-by-spot delivery visibility for ARN campaigns, and visibility into the creative messages of advertisers currently active in market. It also provides category intelligence, including growth trends, leading spending brands and seasonal investment patterns.
Timeline
11 November 2026: ARN launched the Spotty analytics platform.
Market Landscape
Spotty is powered by Spotwise and extends that analytics capability into a branded product for ARN's commercial radio campaigns. The launch positions ARN to offer agencies competitive intelligence that rivals in Australian commercial radio advertising may need to match.
Agencies and advertisers buying commercial radio in Australia can now see spot-level delivery and competitor activity in near real time. Planning decisions on radio spend may become more data-driven as these dashboards are used.
The takeaway
Campaign planners who rely on radio should watch how the Spotty dashboards change their competitive visibility and category planning. Access to live spot-level data may shift how budgets are allocated across commercial radio.
Further reading
For more on how campaign data is shaping media buying, see Advertising coverage.
Source note: This article includes information reported by B&T.
