HRVST ST Relaunches With Vibrant New Branding
The cold-pressed juice brand, owned by Brewing Brands, has replaced its monochrome label with a colourful design across six products.
Updated on Nov. 10, 2026 in Tea
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HRVST ST has relaunched with a vibrant colourful label replacing its previous monochrome design. Six juices are being rolled out in cafes, health food stores and boutique retailers.
Why it matters
The relaunch marks a visual refresh for a brand first launched in 2015 and acquired by Brewing Brands two years earlier. The move aligns the packaging with the brand's ethos as it expands its range.
Six HRVST ST juices are being rolled out in cafes, health food stores and boutique retailers, including Zesty Orange, Cloudy Apple and Super Greens with cucumber. The juices are cold-pressed from fresh Australian produce and processed using High-Pressure Processing (HPP) technology, with no preservatives or concentrate.
The players
Brewing Brands
Brisbane-based company that acquired the HRVST ST juice brand two years before its relaunch.
HRVST ST
Cold-pressed juice brand first launched in 2015 that uses High-Pressure Processing and contains no preservatives or concentrate.
The details
HRVST ST replaced its monochrome label with a vibrant colourful design. The six juices being rolled out are Zesty Orange, Cloudy Apple, Super Greens with cucumber, Pear & Watermelon (Ruby Tuesday), Orange & Pineapple (Orange Sky) and Pineapple & Lemon (Endless Summer).
Timeline
2015: HRVST ST first launched.
Two years before the relaunch: Brewing Brands acquired HRVST ST.
10 November 2026: HRVST ST relaunched with new branding.
Market Landscape
HRVST ST's preservative-free positioning rests on High-Pressure Processing, a non-thermal method that allows cold-pressed juices to be sold without added preservatives. The brand's six-product rollout places it among boutique cold-pressed producers competing in Australian cafes and health food stores.
Shoppers in cafes, health food stores and boutique retailers stocking the six relaunched juices will see the new packaging. The juices contain no preservatives, which may suit buyers seeking additive-free options.
The takeaway
Check product labels for preservative-free claims and processing methods such as High-Pressure Processing when choosing cold-pressed juices. Brand packaging changes do not alter the product itself, so compare ingredients directly.
Further reading
Explore more on Tea in Australia for context on the beverage category this juice brand sits within.
More information
Visit the HRVST ST official website for product details.
Live Poll
Do you trust cold-pressed juice brands' health claims?
