GWM Haval H7 Draws Record Pre-Launch Interest
The plug-in hybrid variant accounts for most of the early orders for the off-roader-inspired SUV launched in Australia this month.
Updated on Nov. 7, 2026 in Car Types
GWM has launched the Haval H7 SUV in Australia, with pre-orders running at 100 to 150 per week and a plug-in hybrid variant accounting for the bulk of them. The brand forecasts the H7 will sell 1000 units per month in the market.
Why it matters
The strong early demand signals growing buyer appetite for plug-in hybrid mid-size SUVs in Australia. GWM's push into the segment reflects its wider effort to climb the national brand rankings.
H7 pre-orders are running at 100 to 150 per week, with the plug-in hybrid making up two thirds of them. The brand forecasts 1000 units per month, though it is not yet clear whether pre-order momentum will be sustained after launch.
The players
GWM (Great Wall Motor)
GWM is a Chinese automaker whose Haval brand has grown rapidly in Australia, with its Haval Jolion being the brand's top seller.
The details
GWM Australia's chief operating officer told media at the H7 launch that pre-orders are running at 100 to 150 per week. The H7 is an off-roader-inspired SUV offered with a plug-in hybrid variant that dominates early demand.
Timeline
November 2026: Haval H7 launched in Australia
End of October 2026: GWM registrations measured at 49,376 year-to-date
First quarter of 2027: Jolion Max and Ora 5 Plus due to arrive
Market Landscape
GWM has 49,376 registrations year-to-date, placing it second among Chinese brands in Australia behind BYD's 86,639. Chery (42,339) and MG (41,508) sit close behind, so the H7 launch reflects a crowded contest for share in the Chinese-brand segment.
Buyers considering a plug-in hybrid SUV now have another option in the mid-size segment, with the H7 offering a PHEV variant that accounts for most early orders. Those weighing the H7 against the Toyota RAV4 or Tesla Model Y should compare running costs and charging needs directly.
The takeaway
Early pre-order volume shows that plug-in hybrid SUVs are winning strong attention in Australia. Shoppers comparing mid-size options should weigh charging access and running costs alongside the sticker price.
What happens next
The Jolion Max and Ora 5 Plus are scheduled to arrive in the first quarter of 2027, extending GWM's Australian line-up.
Further reading
For more on how different vehicle styles compare, see Car Types in Australia.
Source note: This article includes information reported by Perth Now.
