Toyota HiLux Tops October New-Car Sales Chart

The HiLux returned to the top of Australia's monthly new-car sales chart in October 2026, with total new-car sales rising 3.8 per cent year-on-year.

Updated on Nov. 5, 2026 in Buying/Selling

Toyota's HiLux returned to the top of Australia's monthly new-car sales chart in October 2026, with total sales up 3.8 per cent on a year earlier. AI Illustration. Upload story photo >

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Australians bought 107,493 new cars in October 2026, a 3.8 per cent rise on October 2025. The Toyota HiLux sold 5,954 units to return to the top of the monthly sales chart.

Why it matters

The result shows the HiLux regaining the lead in Australia's monthly new-vehicle market after its last top-ranking month in October 2025. Toyota's strong showing also highlights the brand's continued dominance across the national market.

Toyota sold 20,649 vehicles in October 2026, lifting from 17,682 in September, and reached 173,593 vehicles year-to-date. Petrol vehicle sales fell 35.9 per cent and diesel sales fell 14.7 per cent year-on-year.

The players

Toyota

Japanese automaker whose HiLux ute and RAV4 SUV drove its best-selling position in Australia for October 2026.

The details

Toyota was the best-selling brand for October 2026, ahead of Ford, whose Ranger sold 4,841 units, and the RAV4, which sold 4,718 units. Tesla's Model Y sold 3,105 units but Tesla dropped out of the top 10 sales leaders for the month.

October 2025: The HiLux last topped the monthly sales chart, selling 4,444 units.
September 2026: Toyota sold 17,682 vehicles, providing the baseline before October's results.
October 2026: The HiLux returned to the top of the monthly new-car sales chart.

Seasonal Patterns

Monthly new-vehicle sales in Australia are tracked through the VFACTS series, which the October 2026 results follow. The data show a continued move away from petrol and diesel models even as total sales rose.

Buyers comparing utes and SUVs can see which models are attracting the most sales in the current market. The sharp decline in petrol and diesel sales shows a shift in what Australians are choosing to buy.

The takeaway

The October 2026 figures show that total new-car demand can rise even as the mix of fuel types shifts sharply. Buyers weighing a new vehicle should consider which models are currently most popular.