Dreame Launches Pocket Cake Hair Dryer in Australia
The compact device weighs under 450 grams and is priced at AUD $299 through major Australian retailers.
Updated on Nov. 5, 2026 in Beauty
Dreame Technology has launched the Pocket Cake high-speed hair dryer in Australia, available online and in store through Harvey Norman and JB Hi-Fi. The device received a 2026 European Product Design Award in the Personal Care, Wellness and Beauty category.
Why it matters
The launch brings a lightweight, travel-friendly high-speed dryer to the Australian market at a fixed retail price. The European design recognition adds an external benchmark for the product's design.
The Pocket Cake weighs less than 450 grams and uses a 110,000RPM brushless motor that Dreame says produces airflow of up to 70m/s. The manufacturer's specifications have not been independently verified in the source material.
The players
Dreame Technology
Dreame Technology is the Chinese consumer electronics company that developed and launched the Pocket Cake hair dryer.
The details
The Pocket Cake folds through 180 degrees into a phone-sized shape for storage and supports 220-240V voltage. It is available in four finishes: Lemon Parfait, Peach Mochi, Grape Mousse and Tiramisu.
Timeline
The Pocket Cake received a 2026 European Product Design Award.
The Australian launch was reported on 4 November 2026.
Design Recognition
The Pocket Cake's 2026 European Product Design Award places the compact high-speed dryer within the European design awards for personal care products. The Australian launch extends that recognised design into a retail market at a fixed AUD $299 price.
Shoppers can buy the Pocket Cake at AUD $299 online through Harvey Norman, JB Hi-Fi and Dreame, or in store at Harvey Norman and JB Hi-Fi. The compact design and folding shape make it suited to travel.
The takeaway
A lightweight dryer with a fixed price and a folding design can simplify packing for regular travellers. Checking the stated specifications against your own hair type will show whether the claimed airflow suits your routine.
Further reading
For more on beauty products and trends, see the Beauty section.
