Atomic 212° Expands Leadership Across Four Cities

The Australian media agency has appointed new client service, digital and agency leaders in Brisbane, Darwin, Adelaide and Sydney.

Updated on Nov. 4, 2026 in People

Empty modern open-plan office with a long timber table, pendant lights, and windows framing a sunlit city skyline. — Atomic 212° has appointed Molly Lodge, Tess Brandenburg, Sam Bremner, Pete Roins and three group account directors across Brisbane, Darwin, Adelaide and Sydney. AI Illustration. Upload story photo >

Atomic 212° has expanded its senior leadership team with new client service, digital and agency management appointments across Brisbane, Darwin, Adelaide and Sydney. The changes follow the agency being named Australia's fastest-growing media agency in 2025 by RECMA.

Why it matters

The new roles reflect the agency's continued growth and new business wins. Atomic 212° CEO Rory Heffernan said that as the agency grows, it is important to invest in talent that will create the leadership platform and capability its people and clients need.

Atomic 212° recorded 27 per cent growth in 2025, the figure on which RECMA based its ranking of the agency as Australia's fastest-growing media agency. The extraction does not state the revenue or headcount basis for that growth, or the comparator agencies used in the ranking.

The players

Atomic 212°

An Australian media agency that expanded its senior leadership team across four cities.

Rory Heffernan

Chief executive of Atomic 212°, who said investing in talent is important as the agency grows.

The details

Molly Lodge joined as Head of Client Service in Adelaide, while Tess Brandenburg was appointed Head of Client Service across Brisbane and Darwin in newly created roles. Sam Bremner was named Digital Lead for NSW, and Pete Roins joined as Sydney General Manager on maternity cover, having returned to Publicis Groupe. Jess Scott, Jodi Frazer and Mark Rowe were appointed group account directors.

2025: Atomic 212° recorded 27 per cent growth and was ranked Australia's fastest-growing media agency.
4 November 2026: Atomic 212° announced its leadership expansion.

Industry Context

The leadership expansion follows Atomic 212°'s recognition as Australia's fastest-growing media agency in RECMA's 2025 ranking. It extends that growth into new senior client service and digital roles across four cities.

Clients of Atomic 212° in Brisbane, Darwin, Adelaide and Sydney now have named senior client service and digital leads. The appointments signal where day-to-day account responsibility sits in each city.

The takeaway

Senior appointments at a fast-growing agency show where leadership is being built as client demand rises. Readers tracking agency talent can use such moves to gauge which markets are expanding.