Zoetis Adds $100,000 to Beyond Blue Campaign
The animal health company's 2026 rural mental health fundraiser lifts its total contribution to $1.1 million over 11 years.
Updated on Nov. 2, 2026 in Pet Health
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Zoetis contributed a further $100,000 to Beyond Blue through its 2026 Helping Rural Australians Start The Conversation campaign, which ran from 15 July to 31 October 2026. The company donated $5 from every eligible sale of its livestock, pig, poultry and companion animal vaccines and parasiticides, up to that cap.
Why it matters
Beyond Blue's Australia's Mental Health and Wellbeing Check 2026 found many people delay seeking help, and encouragement from people they know often prompts them to act. Funding for its free 24/7 Support Service aims to lower barriers to getting that help in rural communities.
Zoetis donated $5 from every eligible sale of its livestock, pig, poultry and companion animal vaccines and parasiticides, up to $100,000, and the partnership has helped more than 16,600 people connect with a trained counsellor. Beyond Blue's research found 43pc of those who delayed or went without professional support cited affordability.
The players
Zoetis
Zoetis is a global animal health company that makes livestock, poultry and companion animal vaccines and parasiticides.
Beyond Blue
Beyond Blue is an Australian mental health organisation that runs a free, confidential 24/7 Support Service.
The details
The 2026 campaign ran from 15 July to 31 October 2026 and raised funds for Beyond Blue's free, confidential, 24/7 Support Service, which provides counselling, mental health advice and referrals.
Timeline
- 15 July 2026: Helping Rural Australians Start The Conversation campaign began.
- 31 October 2026: Helping Rural Australians Start The Conversation campaign ended.
Roadmap
The partnership sits within Beyond Blue's national research agenda, which the 2026 Mental Health and Wellbeing Check used to show that encouragement from people a person knows can move delayed help-seekers into care. Corporate-funded campaigns such as this one extend that finding into rural Australia, where access barriers are often greater.
Rural Australians who are hesitant to seek professional help can contact Beyond Blue's free, confidential 24/7 Support Service for counselling, advice and referrals. Affordability is a stated barrier for many, and the service is free to use.
The takeaway
Encouragement from someone you know can be the nudge that gets you to reach out, and free support is available around the clock. Reaching out early can prevent symptoms from worsening.
Further reading
Explore more Pet Health coverage for context on animal health companies in Australia.
Source note: This article includes information reported by Beef Central.
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