Calabria Launches Bélena Minis in 200ml Bottles
The new single-serve range comes in Pinot Grigio, Moscato and Rosé, rolling out nationally from January 2027.
Updated on Nov. 2, 2026 in Wine
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Calabria Family Wine Group has launched Bélena Minis, 200ml bottles across three wine styles: Pinot Grigio, Moscato and Rosé. The range will roll out through selected major and independent liquor retailers nationally from January 2027.
Why it matters
Calabria introduced the smaller format to respond to changing drinking occasions and consumer demand, as the broader Australian wine category faces declining sales. The company reported 20 per cent growth in domestic sales of Bélena, the brand it launched in 2021.
Bélena Minis are 200ml bottles available in Pinot Grigio, Moscato and Rosé, distributed by House of Fine Wine. Calabria reported 20 per cent growth in domestic sales of Bélena, which ranks number one for Pinot Grigio and Montepulciano in the $15-plus segment, while retail pricing for the Minis has not been disclosed.
The players
Calabria Family Wine Group
An Australian wine company that owns the Bélena brand and launched the Minis range in response to shifting consumer drinking habits.
House of Fine Wine
The distributor handling the national supply of Bélena Minis to liquor retailers.
The details
The Minis retain the branding and presentation of the existing Bélena range and are designed for convenience, individual serves and flexibility around wine consumption. Distribution will run through selected major and independent liquor retailers across Australia.
Timeline
2021: Bélena launches in the Australian market.
January 2027: Bélena Minis become available nationally through liquor retailers.
Culture Shift
The smaller format reflects a broader move in the Australian wine category, where declining sales have prompted producers to target individual serves and more flexible drinking occasions. Calabria's 20 per cent domestic growth for Bélena suggests the brand is capturing demand that the wider category is losing.
Once the Minis reach shelves in January 2027, buyers will be able to purchase single 200ml serves of Pinot Grigio, Moscato or Rosé without committing to a full bottle. The format suits those who want a smaller amount to try or to drink on their own.
The takeaway
Smaller formats give drinkers a lower-cost way to try a wine they already know, which can matter when budgets are tight. Checking retailer listings closer to January 2027 will show which stores stock the range.
What happens next
Bélena Minis are scheduled to roll out nationally through liquor retailers from January 2027.
Further reading
Explore more Wine coverage to see how producers are adapting to changing Australian drinking habits.
Source note: This article includes information reported by The Shout.
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