Food Delivery Apps Influence Unhealthy Eating Choices

Researchers find that promotional offers on delivery platforms encourage Australians to choose less nutritious meal options.

Updated on Oct. 28, 2026 in Nutrition

Bold vector editorial illustration of a takeout container holding an apple and a pastry, representing dietary choices in food delivery apps. — Promotional offers on Australian food delivery platforms are increasingly influencing consumer dietary habits, often leading to higher consumption of less nutritious meal options. AI Illustration. Upload story photo >

Live Poll

Do you feel that food delivery app discounts make it harder for you to eat healthily?

A recent study led by the South Australian Health and Medical Research Institute reveals that food delivery apps lead users to prioritise convenience and treat foods over nutrition. Promotional deals frequently neutralise feelings of guilt associated with ordering unhealthy meals.

Why it matters

The study suggests that the design of delivery platforms, specifically aggressive discounting, undermines nutritional choices by making high-calorie food more appealing and cost-justifiable. This dynamic presents a public health challenge as digital food services become increasingly integrated into daily routines.

A study of 100 adults found that promotional offers, such as 20 per cent discounts, significantly influence food selections. These findings emerge against a background of 8.3 million Australians using delivery services in 2024 and an annual food service growth rate of 11.45 per cent.

The players

South Australian Health and Medical Research Institute

This organisation is a leading health research centre that focuses on improving health outcomes through rigorous clinical and public health investigations.

The details

Participants reported that they often disregard nutritional information in favour of time-saving convenience after work or when groceries are unavailable. Promotional incentives, including free delivery and buy-one-get-one-free offers, act as psychological justifications that reduce guilt when selecting treat foods.

Over 8.3 million Australians used food-delivery services throughout 2024.

Health Landscape

This study aligns with the objectives of the Australian National Preventive Health Strategy, which aims to reduce the burden of chronic disease by addressing social and commercial determinants of health. The findings extend this strategy by identifying how digital delivery platforms actively shape the food environment.

Consumers should be aware that promotional discounts on delivery apps are specifically designed to influence impulsive, less nutritious food choices. By recognising how these financial incentives trigger consumption, individuals can better manage their dietary habits and reduce reliance on takeaway foods.

The takeaway

Users should treat food delivery platforms as a convenience tool rather than a source of healthy, everyday meals. Planning meals in advance or maintaining a stocked pantry can help avoid the psychological pressures created by app-based discount promotions.