Anthony Woodward Launches New Consulting Firm
The former Orro executive is debuting MSP Advisory to provide strategic guidance to managed service provider leaders.
Updated on Oct. 15, 2026 in Business Strategy
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Anthony Woodward has officially launched MSP Advisory, a consulting firm tailored for founders, buyers, and board members of managed service providers in Australia. The firm, which entered a soft launch phase in December 2025, aims to help leaders navigate rapid changes within the industry.
Why it matters
The consultancy was established to offer deep industry expertise to a wider audience of service provider leaders facing complex market shifts. By operating on a fixed-fee, time-boxed basis, the firm seeks to provide accessible strategic advisory services.
The firm begins operations with two employees and relies on the 30 years of experience Anthony Woodward brings from building and exiting businesses. Woodward previously served a 7-month stint as the chief strategy and transformation officer at Orro.
The players
Anthony Woodward
He is the founder and principal of MSP Advisory who previously worked as the chief strategy and transformation officer at Orro and holds a board position at OrionVM.
John Ferlito
He serves as the fractional CTO for the newly formed consultancy firm.
The details
MSP Advisory provides expertise through engagement at the board or advisory level and intends to scale its workforce by incorporating specialists surfaced during its engagements. The firm is led by founder and principal Anthony Woodward, with John Ferlito supporting the operation as the fractional CTO.
Timeline
December 2025: MSP Advisory entered a soft launch phase.
15 October 2026: MSP Advisory was officially launched by Anthony Woodward.
Market Landscape
The launch of MSP Advisory reflects a growing trend of senior industry veterans forming specialised consultancies to meet the needs of a maturing Australian managed service sector. This move positions the firm to compete for market share by offering targeted, high-level strategic guidance that differentiates it from traditional generalist business consultancies.
Business leaders within the managed service provider sector can now access a fixed-fee, time-boxed advisory model for their strategic planning needs. This approach offers a predictable cost structure for firms looking to navigate market challenges without the long-term commitments of traditional consulting retainers.
The takeaway
The creation of MSP Advisory highlights the value of deep sectoral experience when managing business transformation. Clients are encouraged to evaluate how time-boxed consulting models might better align with their specific project goals compared to open-ended advisory contracts.
Further reading
For additional context on local industry developments, read more in Australia Business Strategy.
Source note: This article includes information reported by ARN.
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