Southern Cross Media Group Rebrands to Seven Media Group
The Australian media entity consolidates its operations with the launch of new integrated marketing and trading platforms.
Updated on Oct. 22, 2026 in Advertising
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Southern Cross Media Group has officially rebranded to Seven Media Group, creating an integrated ecosystem that combines assets from Seven, SCA, LiSTNR, and The West. This move follows the merger of Seven West Media and SCA to simplify the advertising purchase journey for clients across Australia.
Why it matters
By integrating these diverse media assets, the company aims to offer more sustainable advertising products and streamline campaign execution for brands. The rebrand seeks to leverage unified audience data to provide better value and connectivity across broadcast television, BVOD, and digital audio.
The new Seven Media Group ecosystem now supports 2.8 million logged-in users via its LiSTNR platform. The company aims to increase its full ecosystem advertising briefs by two or three times following its recent Upfront presentation.
The players
Seven Media Group
This newly rebranded entity serves as a major Australian media ecosystem formed from the merger of Seven West Media and SCA.
Natalie Harvey
She serves as the chief revenue officer for Seven Media Group and oversees the company's advertising sales strategies.
The details
The newly launched ecosystem includes Studio Seven for strategy and creative partnerships, alongside the Phoenix Exchange for multi-audience buying. Additionally, the firm launched SCOPE through an extended partnership with LANDMARKS ID to enhance its integrated marketing capabilities.
Timeline
The rebranding and new product announcements took place in October 2026.
Natalie Harvey previously departed the organisation in 2024 to join Mamamia.
Market Landscape
The formation of Seven Media Group marks a significant consolidation of Australian broadcasting and digital audio assets to compete for broader advertising budgets. This integration follows the Australian media merger and acquisition regulations, positioning the company to rival other major market players.
Advertisers and brands can expect a more simplified buying process that combines broadcast television, BVOD, and digital audio through unified interfaces. Customers may find more consistent cross-platform campaign performance as the group leverages its integrated audience data.
The takeaway
The rebrand highlights the industry-wide shift toward unified trading platforms that aggregate disparate media channels into a single purchase point. Businesses looking to optimise their reach in Australia should monitor how these combined platforms influence cross-channel campaign efficiency.
Further reading
For more context on the evolving media market, visit the Australia advertising section.
Live Poll
Does the consolidation of local media companies into larger ecosystems provide better value for the public?
