Seven Network Expands Partnership with LANDMARKS ID

The broadcaster has adopted the SCOPE platform to enhance its advertising insights and audience reach.

Updated on Oct. 22, 2026 in Advertising

Bold flat-color editorial illustration depicting a glass prism focusing light into a single beam, representing data integration. — Seven Network has adopted the SCOPE audience intelligence platform to integrate consumer behavior data with national television viewership metrics for advertisers. AI Illustration. Upload story photo >

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Seven Network has extended its partnership with LANDMARKS ID by adopting the new SCOPE audience reach insights and campaign planning platform. This integration allows the network to better connect consumer brand preferences with national TV audience measurement data.

Why it matters

The collaboration aims to bridge the gap between traditional audience metrics and specific consumer intelligence, enabling advertisers to make more informed investment decisions. By utilizing real customer data rather than relying solely on standard demographics, the platform seeks to improve overall advertising effectiveness.

The SCOPE platform leverages a consumer intelligence panel comprising more than 500,000 Australians. This system incorporates data from 30,000 advertising industry experts to refine campaign planning.

The players

Seven Network

Seven Network is a prominent Australian commercial free-to-air television network that operates as a subsidiary of Seven West Media.

LANDMARKS ID

LANDMARKS ID is a data and technology company that provides consumer intelligence solutions for brand planning and advertising.

OzTAM

OzTAM is the official source of television audience measurement in Australia, providing data to the media industry.

The details

The SCOPE platform integrates consumer intelligence with OzTAM VOZ total TV audience measurement data to provide a clearer view of buyer behaviour. This transition replaces a previous reliance on traditional demographic audiences and survey-based research with concrete category and brand data.

22 October 2026: Seven Network announced the extension of the LANDMARKS ID partnership.

Market Landscape

The adoption of the SCOPE platform follows a wider shift in the industry to better integrate consumer behaviour with the OzTAM VOZ total TV audience measurement data. By moving away from legacy demographic modelling, Seven Network is positioning itself to capture greater advertising market share through precision targeting.

Advertisers and brands operating within the Australian market can expect more data-driven campaign planning and higher precision in audience targeting. This shift is intended to result in stronger commercial outcomes, ultimately influencing which products and brands are featured during television broadcasts.

The takeaway

Brands that leverage integrated consumer intelligence platforms are increasingly moving away from broad demographic targeting in favour of actual purchase behaviours. Marketers should consider how these data-rich tools can refine their own media spend to better align with specific category buyers.