State of Social Launches Social Media Strategy Survey
The annual initiative seeks to collect data on industry budgets, artificial intelligence usage, and strategic documentation.
Updated on Oct. 20, 2026 in Social Sciences
Live Poll
Do you believe comparing your organization's spending to industry averages helps improve your budget management?
State of Social has opened a new industry survey inviting in-house, agency, and freelance professionals to share their social media strategies and budgets. The project aims to provide organisations with clear benchmarks for comparing their digital spending and operational approaches.
Why it matters
Understanding current industry standards helps professionals and organisations refine their digital strategies against wider market trends. By aggregating anonymous data, the initiative provides actionable insights for those navigating evolving social media landscapes.
The survey requires approximately 2 minutes to complete and is open to in-house, agency, and freelance professionals. Participants submit data through an online form, with the option to provide an email address to receive early results.
The players
State of Social
State of Social is an industry entity that facilitates professional research and benchmarking for the digital marketing sector in Australia.
The details
Participants are encouraged to submit data concerning monthly social media budgets, AI integration, and formalised strategy documentation. All collected responses are processed as anonymous totals to ensure industry-wide data privacy.
Timeline
Survey submissions must be completed by 11:45pm AWST on 6 November 2026.
The full index report will be released to the public on 16 November 2026.
The Big Picture
The survey follows the ongoing cycle of industry benchmarking established by the State of Social index report. This initiative allows professionals to measure their practices against evolving standards in artificial intelligence and social media marketing.
Professionals participating in the survey can gain early access to competitive insights by providing their contact details. These benchmarks assist in making informed decisions regarding budget allocations and AI tool implementation for the coming year.
The takeaway
This initiative provides a valuable opportunity for digital professionals to contribute to a collective understanding of the Australian social media landscape. By participating, you help establish clearer industry standards that can guide your own strategic planning and budgeting decisions.
What happens next
The survey window will close at 11:45pm AWST on 6 November 2026, followed by the publication of the final report on 16 November 2026.
Further reading
For more context on how industry trends are studied, visit Social Sciences.
Source note: This article includes information reported by The Marketer.
Live Poll
Do you believe comparing your organization's spending to industry averages helps improve your budget management?
