My Dealer Services Appoints Viki Whitehead to Compliance
The veteran financial expert joins the firm to bolster self-licensing support and advice standards.
Updated on Oct. 20, 2026 in People
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My Dealer Services has appointed Viki Whitehead as its new advice and AFSL compliance manager. Whitehead brings over 25 years of financial services experience to the firm, which supports 135 AFSLs and 450 advisers.
Why it matters
The hire aims to strengthen the company’s compliance capabilities as interest in the self-licensing model grows among Australian financial advisers. My Dealer Services continues to expand its offerings as it facilitates 30 percent of new AFSLs in the country.
My Dealer Services currently manages more than $20 billion in funds under advice for its network of 450 advisers. The firm also actively opposed a proposal that would have increased licensee levies by up to 950 percent.
The players
Viki Whitehead
She is the new advice and AFSL compliance manager at My Dealer Services who previously served as head of advice risk at Entireti.
My Dealer Services
This is an Australian financial services firm that supports 135 AFSLs and manages more than $20 billion in funds under advice.
Entireti
Entireti is a financial services organization where Viki Whitehead served as head of advice risk for two years prior to her current appointment.
The details
Whitehead transitions to this role after spending the past two years as head of advice risk at Entireti, where she led a team of six risk professionals. Her appointment aligns with the firm's ongoing restructuring of roles to better support advisers who seek the control and freedom inherent in self-licensing models.
Timeline
Viki Whitehead has accumulated over 25 years of financial services experience.
Whitehead served as head of advice risk at Entireti for the past two years.
My Dealer Services facilitated 30 percent of new AFSLs over the past year.
The firm plans to launch further strategic solutions in the coming months.
Market Landscape
The growing popularity of the Australian financial adviser self-licensing model forces firms to adapt their internal compliance structures to better support independent practitioners. My Dealer Services is positioning itself as a leader in this transition by facilitating 30 percent of new AFSLs nationwide.
The firm’s focus on self-licensing initiatives could impact how financial advisers manage their regulatory obligations and costs. Advisers working with My Dealer Services may see enhanced support services as the company continues to develop its strategic solutions.
The takeaway
The addition of an experienced risk professional highlights the increasing importance of compliance infrastructure for firms supporting independent advisers. Professionals in the sector should monitor how these strategic expansions influence the cost and accessibility of self-licensing models.
Further reading
For more on industry leadership changes, visit the People section.
Source note: This article includes information reported by Financial Standard.
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