Chery to Launch Exlantix Luxury Brand in Australia

The new luxury automotive brand is scheduled to arrive in the Australian market in mid-2027.

Updated on Oct. 20, 2026 in Car Types

An aerodynamic luxury SUV traveling along a winding coastal road bordered by native Australian vegetation under bright, warm afternoon light. — Chery Group plans to introduce its new Exlantix luxury brand to Australia by mid-2027, featuring a range of premium SUVs. AI Illustration. Upload story photo >

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Would you consider purchasing a luxury vehicle from a new brand entering the Australian market?

Chery Group will introduce its new luxury brand, Exlantix, to the Australian market by mid-2027. The brand launch will include the ET large SUV and the ES GT shooting brake model.

Why it matters

The company selected the Exlantix name for export markets because the Exeed trademark could not be registered in several regions. This expansion adds a new luxury tier to the group's existing portfolio, which currently includes Chery, Omoda, Jaecoo, and Lepas.

The ET large SUV features a 3000mm wheelbase, with BEV variants offering 77kWh or 100kWh batteries and REEV versions using a 1.5-litre engine with a 41.1kWh battery. The AWD hybrid configuration delivers 377kW of power and 642Nm of torque.

The players

Chery Group

Chery Group is a Chinese multinational automotive manufacturer that produces vehicles under various marques.

Exlantix

Exlantix is a luxury vehicle brand developed by Chery Group for international markets.

The details

The ET SUV is slated to enter the market with an estimated price range between $60,000 and $85,000. Following the initial rollout, the brand is currently evaluating the potential for adding three additional SUV models to its local line-up.

The Exlantix brand is scheduled to launch in Australia in mid-2027.

Roadmap

This move represents an aggressive expansion of the Chery Group's multi-brand strategy as it looks to capture the premium segment in Australia. By establishing a luxury identity, the company aims to differentiate its high-end technology offerings from its established mass-market brands.

Potential buyers should anticipate a premium price point for the ET model, with estimates placing the vehicle between $60,000 and $85,000. Consumers will have the choice between pure electric battery variants or a range-extender hybrid to suit varying driving needs.

The takeaway

The introduction of Exlantix signals a shift toward premium, technology-focused vehicles in the Australian automotive market. Buyers interested in this category should monitor official pre-order announcements for updates on the specific battery configurations available locally.