Ford Australia Partners With WNBL for 2026-27 Season

The automotive brand becomes the official presenting partner of the league for the upcoming season.

Updated on Oct. 15, 2026 in Basketball

Ford Australia Partners With WNBL for 2026-27 Season

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Ford Australia has signed on as the official presenting partner of the Women's National Basketball League (WNBL). The partnership will run for the duration of the 2026-27 season.

Why it matters

This collaboration is designed to accelerate the commercial growth and national reach of Australian women's basketball. Ford aims to deepen its engagement with sports fans while expanding the league's public visibility.

Ford Australia maintains a network of 180 dealerships and currently provides support to more than 200 community basketball clubs across the country.

The players

Ford Australia

This automotive manufacturer operates a network of 180 dealerships and supports local sports initiatives across the country.

Women's National Basketball League

The WNBL is the premier professional women's basketball competition in Australia and is currently focused on growing its national audience.

The details

The agreement integrates Ford into the WNBL's existing 'FULL POWER. FEEL IT LIVE.' promotional campaign. The manufacturer will maintain a visible presence through both digital and broadcast touchpoints throughout the season.

The partnership covers the 2026-27 season.

Season Trajectory

This partnership marks a significant step in the broader commercial expansion of the WNBL. By aligning with a major manufacturer, the league is positioning itself to reach a wider national audience during the 2026-27 season.

Fans will see Ford branding integrated across all league digital and broadcast platforms during the 2026-27 season. This increased exposure may facilitate more high-profile programming and game day activations for local supporters.

The takeaway

The partnership highlights the growing corporate interest in supporting women's professional sports in Australia. Fans should look for increased brand presence at games and across digital platforms throughout the coming season.