Basketball Australia Partnered With Pixellot For HoopsTV
The national governing body has launched a digital platform to standardise game footage across Australian basketball venues.
Updated on Oct. 14, 2026 in Basketball
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Basketball Australia has entered a multi-year partnership with Pixellot to introduce HoopsTV, a unified digital video platform. This initiative replaces disjointed, local recording methods with a consistent national framework for game coverage.
Why it matters
By centralising how games are captured, Basketball Australia aims to improve participant engagement and streamline access to match footage. The platform ensures a consistent standard for clubs across the nation while maintaining privacy controls for all users.
The rollout is designed to cover 1,000 venues nationwide and capture over 400,000 games annually. Access to the recorded match footage is limited strictly to authenticated accounts.
The players
Basketball Australia
This organisation serves as the national governing body for the sport of basketball in Australia.
Pixellot
This technology company specialises in automated sports production and video capture solutions.
The details
The HoopsTV platform will provide a standardised recording solution, effectively replacing the mix of fragmented, locally managed systems that previously existed. To protect privacy, the system specifically excludes facial recognition technology and allows participants to opt-out of filming.
Timeline
November 2026: The platform rollout begins across participating local associations.
Season Trajectory
This partnership represents a major shift toward professionalising digital infrastructure at the grassroots level of Australian sport. By adopting the Pixellot automated sports production technology, the organisation is moving away from decentralised filming methods to create a unified data network.
Players and parents can expect a transition to a more reliable, centrally managed source for viewing game footage starting in November 2026. Those who prefer not to be recorded will have access to official opt-out mechanisms provided by the association.
The takeaway
The move to a digital-first approach ensures that community basketball footage is accessible and managed under a consistent national standard. Participants should review the new opt-out protocols if they have privacy preferences regarding match recording.
Further reading
Learn more about the latest developments in Basketball across the country.
Source note: This article includes information reported by Ministry of Sport.
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