AVID Property Group Launched New National Brand Platform
The property developer has introduced a new brand campaign focusing on community connection for its over-50s lifestyle estates.
Updated on Oct. 14, 2026 in Seniors
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AVID Property Group has launched a national brand platform titled 'Together, we bring more' to highlight human connection in its developments. The company also unveiled the 'Rise up to more' campaign specifically for its Vantage over-50s lifestyle communities.
Why it matters
The campaign aims to reflect the company philosophy that exceptional living environments are defined primarily by the strength of human connections. This strategic shift follows AVID Property Group celebrating its tenth anniversary as a developer.
AVID Property Group celebrated its 10th anniversary milestone recently. The new campaigns are now rolling out nationally across digital, social media, and television channels.
The players
AVID Property Group
An Australian property developer that specialises in residential communities and has recently celebrated its tenth anniversary.
Martins Brand House
An Adelaide-based agency that partnered with the developer to create the new brand campaign and strategy.
The details
Developed in partnership with Martins Brand House, the initiative features a long-table gathering designed to showcase interactions between different generations. The platform builds upon the developer's expanded portfolio following its past acquisitions of Villaworld Homes and AVJennings.
Timeline
14 October 2026: The national brand platform was officially launched.
Culture Shift
This move aligns with the broader societal trend of prioritising social connection and wellness in master-planned communities for older Australians. It reflects a growing industry focus on human-centric design as the over-50s market becomes increasingly competitive.
Residents of Vantage lifestyle communities can expect to see the 'Rise up to more' branding integrated into their local estates. The campaign may influence how prospective buyers evaluate future housing choices based on the focus on community gathering spaces.
The takeaway
The brand relaunch highlights the industry focus on transforming property development from simple land sales into community-based experiences. For potential residents, this shift signals a greater emphasis on shared communal infrastructure and intergenerational social spaces.
Further reading
For more information on the evolving housing landscape, visit the Seniors section.
Source note: This article includes information reported by Campaign Brief.
Live Poll
Do you prioritize lifestyle amenities over traditional features when choosing a new community to live in?
