Four Bodies Build Mental Health Platform for MENA Marketers
The Marketing Society, PRCA MENA, MEPRA and mentl are partnering with Publicis Groupe Middle East to create a workplace mental health platform for the region's marketing sector.
Updated on Nov. 11, 2026 in Advertising
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The Marketing Society, PRCA MENA, MEPRA and UAE-based mental health platform mentl have partnered to develop a mental health platform for the Middle East and North Africa marketing and communications sector. Publicis Groupe Middle East has been appointed as creative partner for the initiative.
Why it matters
The PRCA MENA Mental Health Report 2026 found that 56 per cent of respondents frequently experience stress, anxiety or feeling overwhelmed, and 41 per cent frequently experience burnout. The initiative draws on this research into the experiences of marketing and communications professionals across the region.
The PRCA MENA Mental Health Report 2026 found 56 per cent of respondents frequently experience stress, anxiety or feeling overwhelmed and 41 per cent frequently experience burnout. The report does not provide a prior-year comparison, and the platform's expected reach and funding were not disclosed.
The players
The Marketing Society
The Marketing Society is a professional membership body for senior marketing leaders that promotes best practice in the marketing profession.
PRCA MENA
PRCA MENA is the Middle East and North Africa regional arm of the Public Relations and Communications Association, a professional body for communications practitioners.
MEPRA
MEPRA is the Middle East Public Relations Association, a regional professional body for public relations practitioners.
mentl
mentl is a UAE-based mental health platform focused on workplace mental wellbeing.
Publicis Groupe Middle East
Publicis Groupe Middle East is the regional arm of the French global advertising and communications group Publicis Groupe.
The details
Publicis Groupe Middle East will lead creative development, including brand identity and communications strategy, through industry workshops, stakeholder interviews and benchmarking against international mental health campaigns. The partnership follows the publication last year of the Middle East Mental Health Charter, which outlines workplace mental health standards for the industry.
Timeline
Last year (2025): The Middle East Mental Health Charter was published, setting out workplace mental health standards for the industry.
2026: The PRCA MENA Mental Health Report 2026 was released.
November 11, 2026: The partnership was announced and creative development began.
Industry Context
The platform extends the Middle East Mental Health Charter, published last year, which sets workplace mental health standards for the region's marketing and communications industry. It turns those standards into a shared industry resource built on the PRCA MENA Mental Health Report 2026.
Marketing and communications professionals across the region may see new workplace mental health resources and standards as the platform is developed. Agencies and in-house teams could benefit from shared tools for addressing stress and burnout.
The takeaway
Workplace mental health in the region's marketing sector is being addressed through shared industry standards and tools rather than individual firms alone. Professionals facing stress or burnout should look for employer-backed support as these resources emerge.
Further reading
Explore more Advertising coverage to see how the region's agencies and brands are shaping their workplace priorities.
Source note: This article includes information reported by Campaign Middle East.
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