PRCA MENA Appoints Joe Lipscombe to Strategy Board
The Romans partner joins the industry body's board to support its work on excellence and ethics in regional communications.
Updated on Nov. 10, 2026 in People
PRCA MENA has appointed Joe Lipscombe, Partner at The Romans, to its Strategy Board. The appointment was announced on November 10, 2026.
Why it matters
The appointment adds a senior agency leader with a long regional track record to the governing body focused on industry standards across the Middle East and North Africa. PRCA MENA said it selected Lipscombe after a strong and successful application.
The Romans has won six Agency of the Year titles in MENA within two years, and was named a PRovoke Top 10 agency in the Middle East in its first 12 months. Lipscombe spent almost a decade as Executive Director of Creative and Strategy at Memac Ogilvy PR MENA before joining The Romans.
The players
Joe Lipscombe
Partner at The Romans who previously spent almost a decade as Executive Director of Creative and Strategy at Memac Ogilvy PR MENA.
PRCA MENA
The Middle East and North Africa regional arm of the Public Relations and Communications Association, which champions industry standards and ethics in communications.
The Romans
A communications agency launched in MENA by Joe Lipscombe that was named a PRovoke Top 10 Middle East agency in its first year.
The details
Lipscombe previously led creative and strategy at Memac Ogilvy PR MENA, where he launched the New Suez Canal campaign in Egypt, led global strategy for Expo 2020 Dubai, and prepared Qatar Foundation for the FIFA World Cup. He later launched The Romans in MENA, and PRCA MENA says he will support its efforts to champion industry excellence, raise ethics and shape the future of communications across the region.
Timeline
November 10, 2026: PRCA MENA announces Lipscombe's appointment to its Strategy Board.
Market Landscape
The appointment places an agency leader from one of the region's fastest-recognized independent firms onto the board of the body that sets communications standards for MENA. It reflects how regional PR governance increasingly draws on agency heads who have led high-profile national and international campaigns.
For communications professionals in the region, the appointment signals how PRCA MENA is positioning its governance around agency leaders with proven campaign records. Practitioners can expect the board's work on ethics and industry standards to be shaped in part by this perspective.
The takeaway
Regional PR governance is increasingly shaped by leaders who have delivered large public campaigns, and the appointment of Joe Lipscombe reflects that trend. Communications professionals watching industry ethics in the Middle East may find PRCA MENA's board decisions worth following.
Further reading
Explore more People coverage to see other leadership appointments in the business world.
Source note: This article includes information reported by Campaign Middle East.
