Indonesia Pitches Destinations to Hungarian Operators
ASITA delegation hosts a Budapest networking event as the first stop in a three-nation European tourism tour.
Updated on Nov. 11, 2026 in Travel — General
The Association of the Indonesian Tours and Travel Agencies (ASITA) hosted a Tourism Promotion and Business Networking Event in Budapest on 9 November 2026, supported by the Embassy of the Republic of Indonesia. Hungarian tour operators, travel agencies, industry professionals and travel influencers attended one-on-one matchmaking sessions with Indonesian suppliers.
Why it matters
Ambassador Penny Dewi Herasati described tourism as a vehicle for cultural connection between the two nations. The event is the opening leg of a broader European promotion effort aimed at expanding Indonesia's travel presence in Hungary.
The six-member delegation led by Rocky W Praputranto presented Indonesia's Super Priority Tourism Destinations, including Lake Toba, Likupang, Borobudur, Mandalika and Labuan Bajo. The source does not disclose how many partnerships were finalized or their value.
The players
Association of the Indonesian Tours and Travel Agencies (ASITA)
ASITA is the principal trade association for Indonesian tour operators and travel agencies, organizing outbound promotion of Indonesian destinations abroad.
Penny Dewi Herasati
Penny Dewi Herasati serves as Indonesia's ambassador in Hungary and has promoted tourism as a channel for bilateral cultural exchange.
The details
Hungarian travel buyers held direct B2B sessions with Indonesian suppliers and destination management representatives, then joined a networking lunch intended to formalize new commercial partnerships. Ms. Zsuzsa Tukacs represented MUISZ Hungary at the event.
Timeline
9 November 2026: Tourism promotion and business networking event held in Budapest.
9 November 2026: Networking lunch concludes the event and formalizes partnerships.
Roadmap
The Budapest event extends Indonesia's push to market its Super Priority Tourism Destinations beyond Asia, with the Super Priority list serving as the core product for the European tour. The three-nation itinerary signals a sustained effort to build European tour-operator demand for destinations such as Lake Toba and Labuan Bajo.
Travelers interested in Indonesia's Super Priority destinations can expect more European tour packages as Hungarian and other European operators add these products to their catalogs. Readers planning trips should confirm specific itineraries and prices directly with operators, since the source does not list package terms.
The takeaway
Tourism partnerships often form through direct supplier meetings, so travelers seeking new Indonesian itineraries should watch for operators that participated in these European networking events. Confirming package availability with an operator before booking remains the most reliable way to check current offerings.
What happens next
The ASITA delegation will continue its three-nation European tourism promotion tour after Budapest, though the source does not specify the dates or cities of the remaining stops.
Further reading
Explore more international destination coverage in Travel — General.
Source note: This article includes information reported by Daily News Hungary.
