FASHION by Informa Releases U.S. Fashion Playbook
The guide helps international brands and retailers plan entry into the American fashion market.
Updated on Nov. 11, 2026 in Accessories
FASHION by Informa, organizer of COTERIE, MAGIC, PROJECT, SOURCING and OFFPRICE, released The U.S. Fashion Playbook for global brands entering or expanding in the United States. The guide is organized around the American consumer, legal and regulatory groundwork, supply chain, and marketing and brand growth, and includes a 90-day action plan.
Why it matters
The American fashion market is projected to grow from roughly $363 billion in 2018 to $691 billion by 2030, making it a major target for overseas labels. The Playbook is designed for international brands serious about building a presence in that market.
The U.S. fashion market was roughly $363 billion in 2018 and is projected to reach $691 billion by 2030. The projection does not break out growth by accessory category or describe its underlying assumptions.
The players
FASHION by Informa
FASHION by Informa is the trade-show and business-media organizer behind COTERIE, MAGIC, PROJECT, SOURCING and OFFPRICE, which serve the global fashion industry.
The details
The Playbook covers the American consumer, legal and regulatory groundwork, supply chain, and marketing and brand growth, closing with a 90-day action plan. It is available for download at fashionbyinforma.com/resources/us-fashion-playbook and was written specifically for international brands.
Timeline
2018: U.S. fashion market baseline of roughly $363 billion.
2026: FASHION by Informa releases its 2026 US Fashion Consumer Outlook Report.
2030: Projected U.S. fashion market size of $691 billion.
Market Landscape
FASHION by Informa's projection that the U.S. fashion market will nearly double to $691 billion by 2030 frames the Playbook as an entry guide for a fast-expanding market. International labels now compete for share in a market that its organizer expects to keep growing through the end of the decade.
Brands planning a U.S. launch can use the Playbook's 90-day action plan to sequence consumer research, legal compliance, supply chain setup and marketing. The guide is a practical starting point for mapping those steps before committing capital to the American market.
The takeaway
Global brands treating the U.S. as a serious market need a structured plan covering consumers, compliance, supply chain and marketing. The Playbook's 90-day schedule offers a concrete way to turn that plan into action.
Further reading
Explore more Accessories trends and retail coverage to see how global brands are positioning their lines.
More information
Download the U.S. Fashion Playbook from FASHION by Informa to review the full guide.
