Zendaya, Pattinson Drama Hits Prime Video Top Three
The A24 film starring Zendaya and Robert Pattinson became the third most-watched movie on Prime Video within a day of its addition.
Updated on Nov. 10, 2026 in Drama
Prime Video added The Drama, directed by Kristoffer Borgli and released by A24, on 9 November 2026. Within a day, the film, starring Zendaya and Robert Pattinson, became the third most-watched movie on the platform.
Why it matters
The rapid rise shows how quickly a new streaming release can draw an audience when it is added to a major platform. The film has also drawn debate over its twist and how it was marketed.
The film ranked third among movies on Prime Video within one day of its 9 November 2026 addition, and holds a 76% rating on Rotten Tomatoes. The source does not disclose total viewer counts or box-office figures, and its longer-term ranking remains unreported.
The players
Zendaya
Zendaya is an American actress and singer known for her work in television and film, including leading roles in major franchises and dramas.
Robert Pattinson
Robert Pattinson is a British actor known for starring in major film franchises and for his work with independent and art-house directors.
A24
A24 is an American film distribution and production company known for releasing critically acclaimed independent films.
The details
The Drama follows engaged couple Emma Harwood and Charlie Thompson, played by Zendaya and Robert Pattinson, as the plot centers on the two and their friends asking each other what the worst thing they have ever done is. Critics praised the performances, though some described the marketing as misleading because coverage largely avoided the true nature of the dark plot, and the film faced backlash over its shocking twist.
Timeline
9 November 2026: Prime Video adds The Drama to its streaming library.
10 November 2026: Reports note the film is the third most-watched movie on the platform.
Industry Dynamics
The Drama's quick ranking on Prime Video reflects the continued role of streaming platforms in launching independent films to broad audiences. A24, known for its art-house releases, has increasingly relied on such platforms to extend the reach of its titles beyond theaters.
The Drama is available to stream on Prime Video, so viewers with a subscription can watch it directly on the platform. The film's placement among the platform's most-watched titles signals strong early demand for those looking to see it.
The takeaway
The Drama shows that a new film can gain traction quickly when placed on a major streaming service, even amid debate over its twist. Viewers curious about the film can weigh the critical praise for its performances against the controversy over its marketing.
Further reading
Explore more Drama coverage for context on films like this one.
