IHG Opens 50 voco Hotels Across Europe
The premium brand now has 50 open properties in Europe, with 26 more hotels in its development pipeline.
Updated on Nov. 10, 2026 in Hotels
IHG Hotels & Resorts reports 50 open voco hotels across Europe, with the brand growing through new builds and conversions of existing hotels. The brand, launched in 2018, is IHG's fastest-growing premium brand.
Why it matters
The expansion strengthens IHG's position in the premium segment and gives owners a conversion-friendly brand option. With 26 more hotels in the pipeline, the brand is positioned to keep growing across the region.
IHG reports 50 open voco hotels across Europe, with 26 more in the development pipeline. The brand's growth figures do not include a prior-year comparison, and the timing of pipeline openings has not been specified.
The players
IHG Hotels & Resorts
IHG Hotels & Resorts is a global hotel company that operates a portfolio of brands, including voco, across many countries.
The details
voco grew through new-build signings and conversions of existing hotels, using a conversion-friendly model and flexible design approach. Recent openings include voco Budapest D8, the brand's first hotel in Hungary, and voco Antalya Konyaaltı, its first in Türkiye.
Timeline
2018: voco launched by IHG.
10 November 2026: IHG announced 50 open voco hotels across Europe.
Market Landscape
voco's conversion-friendly model lets owners adapt existing properties into IHG's premium brand. The rapid European expansion positions IHG to compete more directly in the premium segment against rival hotel groups.
Travelers planning European trips may find more voco hotels available as the brand expands. Checking the specific property's location and amenities before booking will help match a hotel to a trip's needs.
The takeaway
voco's growth shows premium hotel brands increasingly rely on conversions and flexible design to expand quickly. Travelers benefit from more choice in premium options across European cities.
Further reading
Explore more hotel openings and brand news to see how premium chains are expanding.
Source note: This article includes information reported by Hotel News Resource.
