Crayola Creativity Week Returns January 25-31, 2027
The free annual global celebration of children's creativity will take place for a seventh year with the theme Creativity Around the World.
Updated on Nov. 10, 2026 in Painting
Crayola announced that its free annual global celebration of children's creativity, Crayola Creativity Week, will take place January 25-31, 2027. Registration is open now at Crayola.com/CreativityWeek.
Why it matters
The program is designed to bring creative activities into classrooms and homes across many countries, with no special supplies required to join. Its reach last year included more than 20 million students and 1.3 million educators.
Last year the program reached more than 20 million students and 1.3 million educators in 142 countries, and it has run annually since its 2022 launch. Participation is free, and registrants are entered to win Crayola products and a swag pack for their school.
The players
Crayola LLC
Crayola LLC is the creative-products company behind the Crayola brand, a subsidiary of Hallmark Cards, Incorporated, based in Easton, PA.
Horace Mann
Horace Mann is an insurance and financial services company that sponsors Crayola Creativity Week.
The details
Educators and participants who register receive planning guides, daily activity videos, downloadable Thinking Sheets, and translated resources. Educators can also win prizes from Crayola's partners by sharing student creations using #CrayolaCreativityWeek.
Timeline
January 25-31, 2027: Crayola Creativity Week takes place.
Friday, January 29, 2027, 1 p.m. ET: A livestreamed Virtual School Assembly celebrates creativity globally.
2027: The Global School Ambassador Program returns.
Culture Shift
Crayola Creativity Week, launched in 2022, has grown into an annual global event, reflecting a broader push to make creative play a regular part of school life worldwide. The 2027 edition continues that trajectory with the theme Creativity Around the World.
Teachers and families can join at no cost and use the free planning guides and daily activity videos to add creative projects to classroom or home routines. Registration also enters participants into a drawing for Crayola products and a swag pack for their school.
The takeaway
Creative activities do not require special supplies, so educators and families can take part with materials already on hand. Registering early gives access to the full set of planning guides and resources before the January 2027 event.
What happens next
Registration for Crayola Creativity Week is open now at Crayola.com/CreativityWeek ahead of the January 25-31, 2027 event.
Further reading
For more on creative hands-on activities, browse our Painting coverage.
More information
Register for free and find the planning resources on the Crayola Creativity Week registration page.
