ArtStation Expands Generative AI Content Controls
The platform now defaults to a strict filter that hides declared and suspected AI-generated artwork while requiring creators to disclose AI use.
Updated on Nov. 10, 2026 in Artificial Intelligence
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ArtStation introduced the next phase of its generative AI content controls, requiring creators to declare whether generative AI was used when publishing a project. The platform also enabled its AI filter by default, with users able to choose strict, balanced, or loose settings.
Why it matters
The changes give artists tools to separate AI-generated work from human-made art on a major creative platform. The move follows KitBash's acquisition of ArtStation and Sketchfab from Epic Games in August.
The default filter hides any project declared as AI-generated, tagged with "CreatedwithAI," or tagged with generative AI tools, and the NoAI setting is enabled for every new project. The platform has not stated how many existing projects and profiles have received the retroactive NoAI tag.
The players
ArtStation
ArtStation is an online portfolio and community platform widely used by digital artists, concept artists, and game studios to showcase and sell their work.
KitBash
KitBash is a 3D asset company that acquired ArtStation and Sketchfab from Epic Games in August.
Epic Games
Epic Games is the video game developer behind Fortnite and the Unreal Engine, which previously owned ArtStation and Sketchfab before selling them.
The details
Creators select an option identifying how much of a work was made with AI when publishing. Users can hide declared generative AI content while browsing, and the NoAI tag is being applied retroactively to existing projects and profiles.
Timeline
August: KitBash acquired ArtStation and Sketchfab from Epic Games.
Industry Context
ArtStation's shift to disclosure requirements and default AI filtering follows the same ownership change that brought it and Sketchfab under KitBash, placing both platforms under a single 3D asset company's policies. The move reflects a growing pattern among creative communities of separating declared AI-generated work from human-made art through platform-level labeling.
Artists publishing on ArtStation must now declare whether generative AI was used, and viewers can hide declared or suspected AI work by default. Creators whose projects are retroactively tagged with NoAI will see that label applied without having chosen it themselves.
The takeaway
Creators who want their work seen by audiences filtering out AI content should review how they declare their projects. Viewers who prefer human-made art can adjust the filter setting to match their preferences.
Further reading
For more on the broader debates shaping creative tools, see Artificial Intelligence coverage on Wisevoter.
Source note: This article includes information reported by 80.
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