Gigi Hadid Launches Winter Collection at Guest
Gigi Hadid's Guest in Residence unveiled its Winter '26 collection of chunky cable-knit pieces, while sister Bella Hadid launched the Cashmere Milk fragrance from Orebella.
Updated on Nov. 9, 2026 in Fashion
Gigi Hadid launched the Winter '26 collection from her cashmere label Guest in Residence, featuring chunky cable-knit pieces and a cream sweater with a red-and-white striped neckline. Bella Hadid simultaneously introduced Cashmere Milk, a fragrance from her brand Orebella.
Why it matters
The launches show how the Hadid sisters are expanding their own labels into apparel and fragrance categories. The collection and fragrance were both announced through Instagram campaign images and posts.
Guest in Residence, founded in 2022, focuses on cashmere essentials and launched a denim collection in 2026. Cashmere Milk is a woody amber skin parfum with creamy milk, amber and soft oak notes, from Orebella, which was founded in 2024 and specializes in alcohol-free fragrances infused with essential oils.
The players
Gigi Hadid
Gigi Hadid is an American model and fashion designer known for her work on runways and magazine covers, and she founded the cashmere label Guest in Residence.
Bella Hadid
Bella Hadid is an American model and entrepreneur who founded the alcohol-free fragrance brand Orebella.
The details
The Winter '26 Guest in Residence collection is available online through the brand's website and at Guest in Residence stores and selected retailers worldwide. Gigi Hadid, 31, announced the collection on Instagram, while her sister Bella Hadid, 29, announced the Cashmere Milk fragrance on her own account.
Timeline
2022: Guest in Residence founded by Gigi Hadid.
2024: Orebella founded by Bella Hadid.
2026: Guest in Residence launches a denim collection.
November 9, 2026: Winter collection and Cashmere Milk fragrance announced.
Culture Shift
The Hadid sisters' launches extend a pattern in which models and celebrities build their own apparel and fragrance labels instead of only endorsing other companies. Guest in Residence and Orebella both sit within that movement toward founder-led lifestyle brands.
Shoppers who want the Winter '26 pieces can find them online through the Guest in Residence website or at selected retailers worldwide. Fragrance buyers can look for Cashmere Milk from Orebella, which is alcohol-free and built around essential oils.
The takeaway
Founder-led fashion and fragrance brands are increasingly built around a personal identity and social media reach, so readers comparing products may want to look closely at ingredients, materials and availability rather than the brand name alone.
Further reading
For more on how designers and models are shaping trends, explore our Fashion coverage.
Source note: This article includes information reported by Arab News PK.
