Benidorm Tops Jet2 Summer 2027 Early Bookings
Jet2 booking data shows Spanish resorts dominate early reservations for summer 2027 holidays, with Benidorm ranked first.
Updated on Nov. 9, 2026 in Travel — General
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Jet2 has released early booking data for summer 2027, ranking Benidorm first among destinations. Six Spanish resorts appear in the top 10, and Thassos has been added to the airline's 2027 summer programme.
Why it matters
The rankings give travellers an early view of where demand is concentrating for next summer's package holidays. The addition of Thassos and growth on the Turkish Aegean coast signal shifts in where the airline is expanding its offer.
Jet2's early bird booking rankings place Benidorm first and Costa Adeje second for summer 2027, with six Spanish resorts in the top 10. The release does not provide total booking volumes or specific growth percentages for the destinations reporting increases.
The players
Jet2
Jet2 is a UK leisure airline and tour operator known for package holidays to Mediterranean and European destinations.
The details
Jet2 analysed its booking data to identify travellers' favourite destinations for summer 2027. Bookings for Lassi, Kardamena, Pefkohori, Sidari and Georgioupolis rose, while Didim and Kusadasi grew year on year, which the airline linked to long sand beaches and proximity to ancient temples.
Timeline
Summer 2027: destinations booked early for Jet2's summer holidays are ranked in the released data.
Black Friday (November 2026): Jet2's biggest ever Black Friday Sale is running during the booking window.
Travel Outlook
The early ranking reflects a demand pattern in which Spanish and Eastern Mediterranean resorts cluster at the top of early bird bookings for summer 2027. Jet2's addition of Thassos adds a Greek island to a programme otherwise weighted toward Spain and Turkey.
Travellers planning summer 2027 holidays can use the early booking rankings to gauge which resorts are filling fastest. Booking earlier during the Black Friday sale may help secure preferred destinations before peak demand builds.
The takeaway
Early booking patterns show where demand is concentrating before peak season, so travellers wanting popular resorts may benefit from booking sooner rather than later.
Further reading
For more on planning ahead of peak seasons, see Travel — General.
Source note: This article includes information reported by The Independent.
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