Samos, Rhodes Rise on UK Travel Lists
Skyscanner's 2027 travel report highlights Greek islands as trending and best-value destinations for UK travelers.
Updated on Nov. 4, 2026 in Budget Travel
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Skyscanner's Travel Trends 2027 report names Samos and Rhodes among top destinations for UK travelers next year. Samos ranks fifth on the trending list, with return flight searches up 75 percent year on year.
Why it matters
Travelers are increasingly seeking less crowded destinations, and the report points to the Greek islands as beneficiaries of that shift. Rhodes is the only Greek entry on the best-value list, which may appeal to budget-conscious planners.
Airfares to Rhodes fell 22 percent, while Bilbao led the best-value list with a 66 percent drop. Hotel prices in Rhodes sit below the national average, though the report does not give specific nightly rates.
The players
Skyscanner
Skyscanner is a travel search platform whose data and survey work produced the Travel Trends 2027 report.
The details
Skyscanner surveyed UK travelers on their 2027 plans, with 82 percent saying they will travel the same amount or more and 36 percent saying they will visit quieter destinations. Forty-five percent of Gen Z and Millennial travelers said mythological legends inspired them, and the film adaptation of The Odyssey prompted 33 percent to plan a trip.
Timeline
2027: the travel year covered by the report.
April and May: peak period for UK travel search activity.
About nine weeks before departure: when UK travelers typically book trips.
Travel Outlook
Travelers are seeking less crowded destinations to avoid crowds, a shift Skyscanner sees as a chance to attract new visitors and ease pressure on busy hotspots. The trend suggests seasonal demand may spread beyond peak-period hubs in the coming year.
Booking around nine weeks before departure is typical for UK travelers, and April and May are peak months for searching. Early searches may help travelers compare fares before prices shift.
The takeaway
Consider quieter Greek islands like Rhodes for a lower-cost trip, especially if you are planning ahead for 2027.
Further reading
Explore more on Budget Travel to plan trips that stretch your money further.
Source note: This article includes information reported by GTP Headlines.
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