A2A Safaris Names Petrie PR for Asian Communications
The adventure travel firm, marking its 25th anniversary, has appointed the agency to lead regional storytelling and conservation advocacy across Asia.
Updated on Nov. 9, 2026 in Adventure Travel
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A2A Safaris has appointed Petrie PR as its regional communications partner across key Asian markets. The move comes as the tailor-made travel company marks its 25th anniversary and unveils its 2027 Trend & Destination Forecast.
Why it matters
The partnership signals a push to strengthen the company's visibility in the Asian luxury travel market as travellers increasingly seek meaningful, deeper connections with destinations. It also reflects the company's focus on conservation and community support.
A2A Safaris operates around 40 destinations on six continents and serves a community of more than 10,000 travellers from offices in Hong Kong, Singapore, Manila, Bangkok and New York. The contract value and length of the Petrie PR engagement were not disclosed.
The players
A2A Safaris
A2A Safaris is a tailor-made adventure travel company founded in 2002 that operates across around 40 destinations on six continents.
Petrie PR
Petrie PR is a public relations agency that will lead A2A Safaris' regional communications across key Asian markets.
The details
Petrie PR will support A2A Safaris' regional communications through immersive storytelling, conservation advocacy and thought leadership across Asia. The company, founded in 2002 by Jose Cortes and Victor Dizon, designs tailor-made travel experiences and works with local partners to protect natural habitats.
Timeline
2002: A2A Safaris is founded by Jose Cortes and Victor Dizon.
November 9, 2026: The Petrie PR appointment is announced.
2027: A2A Safaris releases its Trend & Destination Forecast.
Travel Outlook
The partnership aligns with A2A Safaris' 2027 forecast, which highlights demand for less crowded, nature-focused holidays and deeper destination connections. Its expansion into Asian storytelling reflects a broader shift in luxury travel preferences toward meaningful experiences.
Travellers interested in tailor-made trips to less crowded, nature-focused destinations may find more options from A2A Safaris as it expands its regional marketing. Those planning trips can compare the company's destination offerings across its six-continent portfolio before booking.
The takeaway
Travelers seeking deeper, nature-focused experiences may want to look beyond the most crowded destinations when planning their next trip. Tailor-made itineraries can help balance conservation goals with personal travel interests.
Further reading
Explore more about Adventure Travel trends and tailor-made trip planning.
Source note: This article includes information reported by MARKETECH APAC.
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