Booking.com Report Finds Asia-Pacific Travelers Seek Emotion
Booking.com's 11th annual Travel Predictions 2027 study surveyed travelers across 32 countries and territories on their holiday preferences.
Updated on Nov. 5, 2026 in Asia
Live Poll
Would you choose a holiday based on how you want to feel?
Booking.com published its Travel Predictions 2027 report, which identifies nine trends shaping travel decisions in 2027. Survey responses from more than 28,000 travelers in 32 countries and territories show Asia-Pacific respondents prioritize how a destination makes them feel.
Why it matters
The findings point to shifts in how travelers in the Asia-Pacific region choose destinations, companions, and activities, with emotional state and budget constraints playing larger roles. For readers planning trips, the report offers a view of the preferences expected to influence travel decisions over the coming year.
The Travel Predictions 2027 report, Booking.com's 11th annual study, surveyed more than 28,000 travelers across 32 countries and territories. Asia-Pacific figures include 85% choosing destinations by feeling and 56% reconsidering trip companions due to budget differences, though comparisons to other regions are not provided.
The players
Booking.com
Booking.com is a global online travel platform that publishes annual travel research studies.
The details
Booking.com's study identifies nine trends for 2027, based on survey responses covering destination choice, companionship, technology use, and activity interests. Among Asia-Pacific respondents, 41% want to surprise friends and family with their travel choices, and 74% say health and lifestyle changes have shaped their destination or activity preferences.
Timeline
November 5, 2026: Booking.com publishes the Travel Predictions 2027 report.
2027: The identified trends are expected to influence travel decisions.
Season Trajectory
The 11th edition of Booking.com's annual Travel Predictions series extends a decade of trend forecasting into 2027. Its emphasis on emotion-driven and out-of-character travel marks a continuation of the series' focus on how traveler preferences are changing.
Travelers planning 2027 trips may weigh how a destination makes them feel alongside cost and logistics, as the report suggests. Budget differences within travel groups are also a factor the study identifies as prompting changes to who is invited.
The takeaway
The report suggests that emotional fit and budget compatibility are becoming central to travel planning. Readers can use these considerations when choosing destinations and companions for future trips.
Further reading
Explore more Asian travel destinations to see how regional trends are shaping trip planning.
Live Poll
Would you choose a holiday based on how you want to feel?
