Mykonos Named Best Luxury Destination at Greek Awards
British travelers voted Mykonos top luxury pick among ten Greek destinations honored at the Greek Travel Awards 2026 in London.
Updated on Nov. 8, 2026 in Europe
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Mykonos was named Best Luxury Destination in Greece at the Greek Travel Awards 2026, with winners selected by more than 13,000 votes from British travelers. Ten Greek destinations were honored at the ceremony held at Saddlers' Hall in London.
Why it matters
The awards reflect which Greek destinations are drawing attention from UK travelers, offering travelers a voter-driven guide to standout islands and cities. The ceremony also highlighted expanding interest in Greece as a travel destination among British audiences.
The Greek Travel Awards 2026 drew more than 13,000 votes from British travelers, making it the fifth year the awards have run. The extraction does not provide vote breakdowns by category or comparison figures from earlier years.
The players
Greek National Tourism Organization
The Greek National Tourism Organization is the government body responsible for promoting Greece as a travel destination, and its UK office organized the awards.
Ice Travel Group
Ice Travel Group is a UK travel company that collaborated with the Greek National Tourism Organization to organize the awards.
Travel Supermarket
Travel Supermarket is a UK online travel comparison service that partnered on the Greek Travel Awards.
The details
The awards were organized by the Greek National Tourism Organization UK office in collaboration with Ice Travel Group, brandsicelolly.com, and Travel Supermarket. Set-Jetting was introduced as a new category this year, with Skiathos named its first winner, and the ceremony featured a live silversmithing demonstration, traditional Greek dances, and a Mamma Mia-themed performance.
Timeline
2026: British travelers cast votes for the Greek Travel Awards winners during their travel year.
2027: Thasos is expected to see a significant rise in UK arrivals following a Jet2 Kavala connection.
Travel Outlook
The introduction of a Set-Jetting category places Greek destinations within the growing trend of visitors seeking out film and television filming locations. The awards also reflect Greece's broader push to strengthen its image with UK travelers across a range of destination types.
Travelers interested in the honored destinations can use the award categories to identify options matching their interests, such as luxury stays, sustainable travel, or culinary experiences. Those planning a trip to Thasos may want to consider the anticipated rise in UK visitors after the new Jet2 Kavala connection.
The takeaway
The Greek Travel Awards results offer a snapshot of which destinations British travelers favor, from Kythera's secret-gem appeal to Samos's culinary reputation. Readers planning a Greek trip can use these categories to match their own travel priorities.
Further reading
For more on destinations across the continent, explore the Europe travel section.
Source note: This article includes information reported by GreekReporter.
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