Panel Prices Hold Flat Into November
TrendForce expects TV, monitor, and notebook panel prices to stay unchanged while brand purchases decline in the fourth quarter.
Updated on Nov. 6, 2026 in Television
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TrendForce reported that TV, monitor, and notebook panel prices are expected to remain flat in November 2026. Major brands' notebook panel purchases are projected to fall by more than 20% in the fourth quarter.
Why it matters
Stable panel pricing alongside weakening brand purchases signals softening demand across display categories. Rising component costs are squeezing notebook panel makers even as prices hold steady.
TrendForce projects major TV brand purchases to fall around 5% quarter-over-quarter in Q4, with monitor panel shipments down 9% and notebook panel demand from major brands down more than 20%. These are forecasts, and the source does not address how long the decline will last.
The details
Panel makers trimmed TV panel production capacity in October, though the cuts were limited. Price cuts are unlikely to stimulate notebook panel demand, while monitor panel makers are seeking price increases to offset costs that continue to rise.
Timeline
October 2026: Panel makers adjust production capacity.
Fourth quarter 2026: Declines in TV, monitor, and notebook demand are projected.
November 2026: TV, monitor, and notebook panel prices are expected to remain flat.
Market Context
TrendForce's quarterly panel forecasts have tracked how brand procurement shifts ahead of seasonal demand cycles. The November 2026 outlook fits that pattern, with flat prices paired with lower brand purchasing in the fourth quarter.
Stable panel pricing may keep current television, monitor, and laptop prices from shifting in the near term. The projected drop in brand purchases suggests that device availability and promotions could change as manufacturers adjust orders.
The takeaway
Flat panel prices alongside falling brand demand point to a cautious display market heading into the end of 2026. Consumers watching for television or monitor deals should track how brands respond to the projected Q4 purchasing decline.
Further reading
Explore more in Television for context on the screen market behind these panel trends.
Source note: This article includes information reported by TrendForce.
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