Footballco Names Eoin Cronolly Creative Director
The football media company has appointed Cronolly to lead its creative work across the Middle East from Riyadh.
Updated on Nov. 6, 2026 in People
Footballco has appointed Eoin Cronolly as Creative Director for the Middle East, based in its Riyadh regional creative team. Cronolly previously worked at BigTime Creative Shop and has credits including Nike, Rexona, Riyadh Season, and Pepsico.
Why it matters
The appointment strengthens Footballco's creative leadership in Saudi Arabia, a market where football culture is growing. It places a regional creative lead in Riyadh while reporting into the company's UK-based Executive Creative Director.
The announcement includes no quantitative operational figures. Cronolly was named one of Campaign's Creative Faces to Watch in 2026, and his work has been recognised at Cannes Lions, D&AD, Clios, LIA, and Dubai Lynx.
The players
Footballco
Footballco is a football media and culture company operating GOAL, Kooora, INDIVISA, and Yalla GOAL.
Eoin Cronolly
Eoin Cronolly is a creative director who has served on international juries for festivals including the Loeries.
Peter Liffen
Peter Liffen is Footballco's UK-based Executive Creative Director, to whom Cronolly reports.
Andy Jackson
Andy Jackson is Footballco's Senior Vice President for the Middle East, with whom Cronolly will collaborate closely.
The details
Footballco, a football media and culture company whose portfolio includes GOAL, Kooora, INDIVISA, and Yalla GOAL, named Cronolly to the post. He will collaborate closely with Andy Jackson, Senior Vice President for the Middle East, and report to UK-based Executive Creative Director Peter Liffen.
Timeline
2026: Cronolly named a Creative Face to Watch by Campaign.
Market Landscape
Footballco's Riyadh-based creative team places it in direct competition with regional agencies for work from Saudi and Gulf brands. Cronolly's prior work on Riyadh Season reflects the wider push of Saudi entertainment and sport into international creative markets.
For consumers, the appointment has no immediate effect on products or pricing. Brands working with Footballco's regional creative team may see changes in campaign output over time.
The takeaway
Creative leadership appointments in fast-growing regional markets can signal where a company intends to invest its creative resources. Footballco's Riyadh hire is one such signal in the Middle East football media space.
Further reading
Explore more People stories on Wisevoter for context on leadership moves in business.
Source note: This article includes information reported by Campaign Middle East.
