Schuberth Names Mirko Nagler Motorcycle Unit Head
German helmet maker Schuberth has appointed industry veteran Mirko Nagler to lead its Motorcycle Business Unit.
Updated on Nov. 5, 2026 in Motorcycles
Schuberth, a German helmet manufacturer, has appointed Mirko Nagler as head of its Motorcycle Business Unit. Nagler brings experience in international sales, marketing, and brand development.
Why it matters
The appointment places a figure with international sales and brand-building experience at the helm of Schuberth's motorcycle division. Its focus on expanding global reach and strengthening ties with riders, distributors, and OEM partners signals the company's direction for that business.
Nagler spent more than seven years helping establish SENA's European operations and previously served as chief sales and marketing officer at NEXX Helmets, which reported two consecutive years of growth during his tenure. He has been involved with motorcycles for more than 20 years, though the announcement does not disclose Schuberth's motorcycle unit sales or production figures.
The players
Schuberth
Schuberth is a German helmet manufacturer that has built a reputation for safety, quality, and innovation in motorcycle helmets.
Mirko Nagler
Mirko Nagler is an industry veteran with experience in international sales, marketing, and brand development, who previously held senior roles at NEXX Helmets and SENA.
The details
Nagler will focus on expanding Schuberth's international presence and strengthening relationships with riders, distributors, and OEM partners. He is also a co-founder and current chairman of Adventure Country Tracks e.V. (ACT), and plans to build on the company's reputation for safety, quality, and innovation.
Timeline
• November 5, 2026: Schuberth announces the appointment of Mirko Nagler as head of its Motorcycle Business Unit.
Roadmap
Schuberth's move follows a pattern in the motorcycle gear sector of established helmet makers recruiting executives with international sales experience from competing firms to drive global growth. The hire places the company's motorcycle division under leadership with experience at rival NEXX Helmets and the communications-technology firm SENA.
For motorcycle riders, the appointment signals the direction of Schuberth's helmet line under new leadership focused on international distribution and OEM partnerships. The source does not indicate any immediate change to products, pricing, or availability.
The takeaway
Leadership changes at established gear makers often foreshadow shifts in distribution and partnerships rather than immediate product changes. Riders watching Schuberth should look for how its international strategy takes shape under Nagler over the coming year.
Further reading
Explore more Motorcycles coverage for context on the motorcycle gear industry.
Source note: This article includes information reported by Powersports Business.
