Raketech Targets Nordic and Italian Markets
The Malta-based firm reports declining revenue in recent quarters while cutting costs and reducing a large liability tied to its Casumba Media sale.
Updated on Nov. 5, 2026 in Advertising
Raketech earmarked Sweden, Denmark and Italy as key markets for investment as its revenue declined across several successive quarters in 2025 and 2026. The company secured a 60% reduction in a €20.3m liability related to its sale of Casumba Media.
Why it matters
Revenue declines were attributed largely to the phase-out of its Paid Publisher Network, with softer revenue in non-core markets of its Affiliation Marketing division also cited. The company's cost optimisation measures and reduced liability aim to stabilise its finances as it concentrates investment on core markets.
Raketech's Q3 revenue from continued operations was €5m, down from €6.2m a year earlier, while adjusted EBITDA was €1.2m versus €1.3m in Q3 2025. The company's free cash flow stood at €1.3m, with the source not detailing how the €20.3m Casumba liability reduction will affect future reporting.
The players
Raketech
Raketech is a Malta-based affiliate marketing company listed in Stockholm that operates across several European markets.
The details
Raketech initiated wide-ranging cost optimisation measures and secured a 60% reduction in the €20.3m liability related to its sale of Casumba Media in October. Free cash flow will be directed towards amortising the bank facility and continued investment in core markets.
Timeline
Q1 2025: Raketech revenue was €6.8m.
Q3 2025: Revenue from continued operations was €6.2m.
Q1 2026: Revenue fell to €5.6m.
October 2026: Casumba Media liability reduced by 60%.
Q3 2026: Adjusted EBITDA reported at €1.2m.
Market Landscape
Raketech's revenue declines are tied largely to the phase-out of its Paid Publisher Network, a shift that reshapes how the company competes in affiliate marketing. Its pivot toward Sweden, Denmark and Italy reflects an effort to concentrate spending where the company sees its core business.
Shoppers and subscribers in Sweden, Denmark and Italy may see shifts in the offers and promotions tied to Raketech's affiliate networks as the company concentrates on those markets. The reduced liability and cost cuts could affect how aggressively the firm pursues new partners in other regions.
The takeaway
Companies that depend on partner networks can see sharp revenue swings when a major channel is phased out, making diversification and cost discipline central to recovery. Watching where a firm directs its free cash flow offers a clear signal of its priorities.
Further reading
For broader context on how affiliate and performance marketing firms are adjusting, explore Advertising coverage.
Source note: This article includes information reported by SBC News.
