Huawei Reportedly Launches Osta Sub-Brand
Huawei is reportedly introducing a new sub-brand, Osta, debuting with two flagship-level phones, the Osta O1 and Osta O1 Pro.
Updated on Nov. 5, 2026 in Consumer Electronics
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Huawei is reportedly launching a new sub-brand named Osta with two phones, the Osta O1 and Osta O1 Pro. Two reliable leakers reported the English name and the two models, and the first wave of products is reportedly positioned at flagship level.
Why it matters
The reported launch follows an earlier report of a Huawei sub-brand called Xingmang, which translates to Starlight or Starburst. Reported high memory costs may help explain the flagship-level pricing and specifications of the new phones.
The Osta O1 Pro is reported to have a 6.39-inch 1.5K LTPS flat screen with a 16:9.5 aspect ratio and memory/storage options of 12/256GB, 12/512GB, 16/512GB, and 16GB/1TB. These specifications are drawn from leaks, and the official launch timing and final specifications remain unannounced.
The players
Huawei
Huawei is a Chinese multinational technology company and one of the world's largest smartphone manufacturers, known for its flagship phone lines and its in-house chip and software development.
The details
The Osta O1 reportedly has a screen curved on all four sides and a large circular camera island on the back, while the Osta O1 Pro reportedly features a horizontal camera strip on the rear. The English name Osta is reportedly printed on retail boxes, and a tipster said the sub-brand's first phone would be a wide-screen candybar.
Timeline
Last month: a report claimed Huawei was preparing the Xingmang sub-brand.
Shortly after that report: a tipster said the first phone would be a wide-screen candybar.
The Tech Race
The reported Osta launch follows Huawei's earlier report of a Xingmang sub-brand, a sign the company is pursuing separate branding for its new phone lines. The flagship-level positioning places these devices in direct competition with top-tier phones from rival manufacturers.
If the reported specifications and pricing hold, buyers considering a new Huawei phone would be choosing from flagship-level devices. The reported rarity of wide-screen phones in the main lineup means these models could offer a different form factor than current Huawei options.
The takeaway
Readers following Huawei should watch for official confirmation of the Osta name, pricing, and launch date before drawing conclusions about the new lineup. Early leaks are often revised, so final specifications may differ from those reported.
Further reading
For related coverage, explore our Consumer Electronics section.
Source note: This article includes information reported by GSM Arena.
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